In Creator Now's survey, 97% of creators said they were already using AI in their creative process.
Those creators said they used AI to increase workflow, fill in skill gaps, create better quality content, and reduce costs.
Still, some creators said they'd experienced disadvantages from using AI, and 23% had experienced ethical dilemmas when using AI.
In September, Meta announced several AI tools, including AI chatbots developed in partnership with influencers like MrBeast, LaurDIY, and Charli D'Amelio.
Twenty-seven percent were unaware of YouTube's most recent AI tools, and 26% said they planned to wait until YouTube's tools were more widely developed.
Persons:
they'd, chatbots, influencers, Charli, Google Bard, Claude
Organizations:
Meta, Google, Labs