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Netflix has drafted another top Snap alum to help build the streamer's new ads tier. David Roter joined from Snap, where he worked with now-Netflix ad leaders Jeremi Gorman and Peter Naylor. Netflix has drafted another top Snap alum to help build the streamer's new ads tier. David Roter has followed fellow Snap alums Jeremi Gorman and Peter Naylor to the streamer. The streamer conceded in its last earnings call that its ad business is still small but that it sees the business eventually generating 10% of revenue.
Persons: David Roter, Jeremi Gorman, Peter Naylor, Roter, Naylor, Gorman, It's, execs Organizations: Netflix, Global Agency, Brand, Twitter, ESPN
"Even if it's a day where I'm super tired and I'm not doing anything, I'll be like, 'Guys, I am doing nothing all day. Compared to YouTube videos, or even content for short-video platforms like TikTok, Snapchat stories require less effort to produce. "The privacy thing is kind of something you take with being a content creator," Leilani Green, a beauty and makeup creator with 845,000 subscribers on Snapchat, told Insider. Rick Lox, a food creator with around 215,000 Snapchat subscribers, said he sets dedicated times in the morning, afternoon, and evening to upload stories. TikTok and YouTube's attempts at sharing in-stream ad revenue with creators for short videos has produced measly payouts thus far.
Persons: Snapchat, Influencer Alyssa McKay, I'm, McKay, she's, Truman, Eloise Head, , Alyssa McKay, Jacques Slade, Dave Roter, Noam Galai, Rick, Francis Roberts, " Roberts, YouTuber David Dobrik, Brandom Baum, monetization, Matthew, that's, it's, Jim Louderback Organizations: Inc, Snap's, YouTube Locations: Snapchat, New York
"Even if it's a day where I'm super tired and I'm not doing anything, I'll be like, 'Guys, I am doing nothing all day. Compared to YouTube videos, or even content for short-video platforms like TikTok, Snapchat stories require less effort to produce. "The privacy thing is kind of something you take with being a content creator," Leilani Green, a beauty and makeup creator with 845,000 subscribers on Snapchat, told Insider. Snapchat may be incentivizing creators to broadcast every minute of their lives, which isn't for everyone. TikTok and YouTube's attempts at sharing in-stream ad revenue with creators for short videos has produced measly payouts thus far.
Persons: Snapchat, Influencer Alyssa McKay, I'm, McKay, she's, Truman, Eloise Head, , Alyssa McKay, Jacques Slade, Dave Roter, Noam Galai, Rick, Francis Roberts, " Roberts, YouTuber David Dobrik, Brandom Baum, monetization, Matthew, that's, it's, Jim Louderback Organizations: Inc, Snap's, YouTube Locations: Snapchat, New York
Opinion | The Twists in the Long Debt Drama
  + stars: | 2023-05-30 | by ( ) www.nytimes.com   time to read: +1 min
Robert S. CarrollStaten IslandTo the Editor:Once again, we have been subjected to last-minute brinkmanship in the debt limit drama series that never seems to end. Many have argued for the elimination of the debt limit. Why not place a cap on the amount of the debt limit increase? Anything above that would require congressional approval and would have to be considered at the time of approving the budget. Subir MukerjeeOlympia, Wash.To the Editor:Re “Biden Seeks to Woo Allies on Debt Deal,” by Peter Baker (news analysis, front page, May 29):President Biden was faced with a hostage negotiation.
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