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☆ Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era
  + stars: | 2024-10-07 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +9 min
Louisa Wong stepped down as chief executive of Gamut Capital-owned XR Xtreme Reach in August. In July, Dave Clark left his role as chief executive of Triplelift. Those experts — bankers, adtech executives, and consultants — told Business Insider that the revolving door is likely to continue over the next six months as investors press adtech companies for growth. AdvertisementAs TV viewing grew fragmented, several adtech companies that took on investment in recent years positioned themselves as rivals to ratings giant Nielsen. The increasing complexity for advertisers offers opportunities for adtech companies to innovate.
Persons: —, there's, Louisa Wong, Chandler Bigelow, Doug Knopper, Jo Kinsella, Dave Clark, Triplelift, Eric Roza, Ross McCray, Peter Liguori, Axios, Chris Karl, Blackstone, Mark Wright, Wright, Karl, JEGI, Prohaska's Wright, Nielsen, hasn't, There's, Megan Clarken, Criteo, Domenic Venuto Organizations: CTV, Service, Vista Equity, Vista Credit Partners, Google, Prohaska Consulting, Public, CIL Management, Amazon, Nielsen, Walmart, Progress Partners, Horizon Media
☆ Warner Bros. Discovery signs audience measurement deal with startup Nielsen rival VideoAmp
  + stars: | 2023-01-03 | by ( Lillian Rizzo | ) www.cnbc.com   time to read: +5 min
Discovery has signed a deal with VideoAmp to measure its audience as an alternative means of data for advertisers, the companies announced Tuesday. Firms like Nielsen and VideoAmp offer audience estimates and data that TV networks and streamers use to sell slots for commercials. The merger between Discovery and Warner Media closed in 2022, amassing a portfolio of TV networks including the Discovery Channel, TLC, TNT, TBS and others. The merged company plans to roll out a revamped streaming platform in the spring, combining its Discovery+ with Warner's HBO Max. "Traditional media measurement has not kept pace with how consumers are engaging with streaming and linear content.
☆ Retail tech firm Swiftly just became the latest startup to enter the unicorn club. Meet the 6 other adtech firms that reached $1 billion valuations despite the economic downturn.
  + stars: | 2022-09-20 | by ( Elizabeth Pham Janowski | ) www.businessinsider.com   time to read: +8 min
Retail tech firm Swiftly is the latest unicorn after a $100 million funding round in September. It was the company's second $100-million funding round in the past six months. SwiftlyUnicorn as of: September 2022Total funding to date: $210 million, according to SwiftlyMost recent valuation: $1.1-1.2 billion, according to SwiftlyFive-year-old Swiftly is the newest adtech startup to enter the unicorn club. Its rise to over $1 billion value came from a $100 million Series C round led by BRV Capital Management, announced Monday. In February, the six-year-old company closed on a $150 million Series C funding round led by Tiger Global Management.
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