Fall has become its own sales season for major retailers. AdvertisementFall has arrived in the US — and it's not just a season, but a shopping event. Products include Glazed Pumpkin Spice donut holes and sandwich cookies shaped like jack-o-lanterns, both sold under Target's Favorite Day brand. "We know consumers are eager for their apple and pumpkin spice favorites," Gomez said. However, sales of pumpkin spice products alone totaled about $802 million in the 12 months to July 2023, according to NielsenIQ.

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