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Read previewApple Intelligence didn't come with the latest iPhone 16 drop on September 20, but that won't matter — analysts are confident that it'll still boost iPhone 16 sales throughout the next 12 months as Apple releases the AI-powered features in multiple software updates. "Apple Intelligence is still the big driver," Gil Luria, an Apple analyst for D.A. The analyst compared Apple Intelligence's sales boost potential to the excitement around 5G coverage for iPhone 12 about four years ago. According to the analyst, the difference now is that Apple Intelligence won't come out of the box. Luria, the Apple analyst, told BI that Apple Intelligence won't be a popular feature until people can start using it, comparing it to AI's dominance after ChatGPT was released to the public in 2022.
Persons: , Gil Luria, Davidson, Chi Kuo, Luria, Dan Ives, Ives, Ron Witt, " Luria, ChatGPT Organizations: Service, Apple, Apple Intelligence, D.A, Business, BofA Global Research, BI, 5G, Wedbush Securities Locations: Cupertino, San Francisco and New York, San Francisco
Apple Intelligence, the AI feature analysts believe will spark a consumer rush to update their iPhones, Business Insider previously reported, was not installed in the new iPhones straight out of the box. AdvertisementDespite the lines, the data shows that preorder sales took a hit this year — possibly due to the absence of Apple Intelligence. The average global shipping time for the iPhone 16 was 7 days compared to 9 days for the iPhone 15. Shipping times for the 16 Pro Max were 11 days compared to 19 days for the 15 Pro Max. The level of draw Apple Intelligence will have on customers is also in question.
Persons: , Siri, Ron Witt, Witt, It's, Saul Campos, Campos, Tim Cook, it's, Mark Gurman, Chi Kuo, Kuo, Max, Gil Luria, Davidson, Techradar, Apple Organizations: Service, Apple, Apple Intelligence, Business, Apple's, CNBC, Reuters, Shipping, D.A, Consumer Intelligence Research Partners Locations: San Francisco, New York, Manhattan
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