Read previewApple Intelligence didn't come with the latest iPhone 16 drop on September 20, but that won't matter — analysts are confident that it'll still boost iPhone 16 sales throughout the next 12 months as Apple releases the AI-powered features in multiple software updates.
"Apple Intelligence is still the big driver," Gil Luria, an Apple analyst for D.A.
The analyst compared Apple Intelligence's sales boost potential to the excitement around 5G coverage for iPhone 12 about four years ago.
According to the analyst, the difference now is that Apple Intelligence won't come out of the box.
Luria, the Apple analyst, told BI that Apple Intelligence won't be a popular feature until people can start using it, comparing it to AI's dominance after ChatGPT was released to the public in 2022.
Persons:
—, Gil Luria, Davidson, Chi Kuo, Luria, Dan Ives, Ives, Ron Witt, " Luria, ChatGPT
Organizations:
Service, Apple, Apple Intelligence, D.A, Business, BofA Global Research, BI, 5G, Wedbush Securities
Locations:
Cupertino, San Francisco and New York, San Francisco