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Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHere's why the NFL decided to partner with Netflix for Christmas Day gamesBrian Rolapp, NFL chief media and business officer, joins 'Squawk on the Street' to discuss why the NFL's partnership with Netflix makes sense, how it fits into the league's global expansion plans, and concerns around market fragmentation.
Persons: Brian Rolapp Organizations: NFL, Netflix
"If you're the most valuable content on those platforms, you're going to be the bulk of their investment. And that's what we are," said Brian Rolapp, chief media and business officer for the NFL. The pinnacle of the NFL's popularity is the Super Bowl, the biggest television event of the year. Discovery are launching a streaming service tailored to sports fans, it's clear that streaming is poised to be the NFL's next frontier, despite some backlash from fans. Watch the documentary to learn more about how streaming is transforming the NFL.
Persons: it's, Brian Rolapp, Robert Kraft, NBCUniversal's Peacock, Rolapp Organizations: NFL, Bowl, Nielsen, ESPN, New England Patriots, Disney, Fox, Warner Bros, CNBC, Peacock Locations: U.S
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailInside the NFL's streaming transformationWith the highest-rated programming, the priciest ad time and rights deals worth billions, the NFL is the most valuable content in media. And now its moves onto streaming platforms like Amazon Prime Video, YouTube and Peacock are having ripple effects across the media and tech landscape. CNBC's Julia Boorstin speaks with the NFL's Chief Media and Business Officer, Brian Rolapp, the VP and Global Head of Sports for Amazon Prime Video, the President of Peacock and other experts to learn how streaming is changing the business of the NFL.
Persons: Peacock, CNBC's Julia Boorstin, Brian Rolapp Organizations: NFL, Amazon, YouTube, NFL's Chief Media, Business, VP, Sports, Amazon Prime
And with the game streaming the day after Thanksgiving, Amazon could capture some of the holiday viewership, which broke records last year. ESPN's pivotESPN has long ruled sports programming on traditional TV. Yet even as the streaming trend picks up, sports programming is helping keep cable and traditional TV alive, for the moment. Earlier this year, data firm Nielsen reported that traditional TV made up less than half of overall TV usage in July. A FOX Sports TV camera operator during the week 5 NFL game between the Atlanta Falcons and the Carolina Panthers at Mercedes-Benz Stadium on October 11, 2020 in Atlanta, Georgia.
Persons: Jacob Kupferman, National Football League's, it's, Brian Rolapp, CNBC's Julia Boorstin, Garth Brooks, Nielsen, Tim Nollen, John Hodulik, Bob Iger, CNBC's Boorstin, Patrick, David J, Griffin Organizations: Miami Dolphins, New York Jets, National Football, Amazon's, NFL, Detroit Lions, Dallas Cowboys, Fox, CBS, NBC, YouTube, Warner Bros, ESPN, UBS, Disney, Fox Sports, FOX Sports, Atlanta Falcons, Carolina Panthers, Mercedes, Benz, Getty Locations: Atlanta , Georgia
CNN —After days of silence following X owner Elon Musk’s endorsement of an antisemitic post, the NFL said Tuesday that it has conveyed its displeasure with the social media company. “The NFL unequivocally denounces all forms of hate speech and discrimination,” Brian McCarthy, the NFL’s chief spokesperson, said in a statement. “We’re aware of instances of hate speech on X and have expressed our concerns directly to X both in the past and again in the last few days,” McCarthy added. Earlier this year, the NFL also expressed concern after a Media Matters report found the league’s ads were appearing next to racist accounts on the social media platform. Earlier Tuesday, an NFL executive told CNBC that it was sticking with the platform despite the rise in hate speech.
Persons: Elon Musk’s, ” Brian McCarthy, , ” McCarthy, McCarthy, , Brian Rolapp Organizations: CNN, NFL, Media, Apple, Disney, Warner Bros, CNBC
The National Football League is sticking with X, formerly known as Twitter, as Elon Musk's site faces an advertiser revolt over hate speech and antisemitism on the platform. The NFL has partnered with the platform since 2013 as part of an effort to bring fans exclusive content. Last week, Musk agreed with a post on the platform accusing "Jewish communities" of pushing "hatred against whites," CNBC reported earlier this month. Earlier this month, left-leaning media watchdog site MediaMatters.org posted instances of Apple, Bravo and Oracle ads appearing next to antisemitic content on Musk's platform. X on Monday sued Media Matters over the report, coinciding with an investigation launched by Texas Attorney General Ken Paxton into the watchdog site for possible fraudulent activity.
Persons: Brian Rolapp, CNBC's Julia Boorstin, Musk, Ken Paxton, X, Linda Yaccarino, – CNBC's Julia Boorstin Organizations: National Football League, NFL, Apple, Disney, CNBC, Bravo, Oracle, Monday, Media, Texas, Hamas Locations: Elon, Palestinian, Israel
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailNFL's Brian Rolapp talks league's big push into digital & streamingIt's a big week for the NFL with the annual slate of Thanksgiving games, but this season has one big difference. The league's first ever Black Friday game is set to stream on Amazon. Julia Boorstin speaks with NFL Chief Media & Business Officer Brian Rolapp about this season's viewership gains along with its big investments in streaming.
Persons: Brian Rolapp, Julia Boorstin Organizations: NFL, NFL Chief Media, Business
Mr. Goodell will be 68 when his current contract runs out. Mr. Goodell is the most powerful executive in American sports, and the N.F.L. Mr. Goodell will be older when his new deals ends than two predecessors were when they retired. “We’ll see what the future holds,” Mr. Goodell said about his plans after this current extension. “It’s a healthy discussion to have,” Mr. Goodell said in July.
Persons: Roger Goodell, Goodell, Art Rooney II, Goodell’s, , , Daniel Snyder, Josh Harris, Jerry Jones, Jones, Brian Rolapp, Kevin Warren, Pete Rozelle, Paul Tagliabue, ” Mr, I’m, Jim Irsay, Mr, It’s, I’ve Organizations: Pittsburgh Steelers, Denver Broncos, Carolina Panthers, Washington, Dallas Cowboys, Chicago Bears ’, Minnesota Vikings, Indianapolis Colts Locations: New York, Egan, Minn, Minneapolis
The National Football League on Thursday responded to a recent report that pointed out its ads were placed on white nationalist feeds on Elon Musk's social media platform, X. "NFL unequivocally denounces any form of hate speech and has absolutely no association with these individuals or any group that promotes racism," NFL spokesman Brian McCarthy told NBC Sports' Pro Football Talk. The NFL did not indicate if they would pull ads from the platform, or if X would remove the ads from the white nationalist accounts. Media Matters found five white nationalist accounts, with a total of 1 million followers, where NFL ads appeared. Yaccarino struggled to answer key questions regarding company matters, including hate speech and antisemitism, at Vox Media's 2023 Code Conference on Wednesday.
Persons: Brian McCarthy, Musk, X, CCDH, Brian Rolapp, Linda Yaccarino, innovating, Yaccarino, Vox Organizations: National Football League, Elon, NFL, NBC Sports, CNBC, Media, Twitter, Center
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