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Top related persons:
We've - 1 Matt Barash - 1 Roland Caputo - 1 it's - 1 Meredith Kopit Levien - 1
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☆ The New York Times quietly brought 'open programmatic' ads back to its app
  + stars: | 2023-10-13 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +2 min
The New York Times is juicing up its ad revenue by bringing so-called open programmatic advertising back to its mobile app. Open programmatic is a methodology that lets any advertiser buy digital ads in real-time. In 2019, the Times shut down open programmatic ads from its mobile app because it wanted to focus on growing subscriptions and because those ads reportedly slowed the app's load times. The Times kept programmatic ads on its website. However, it currently allows Google, Index Exchange, PubMatic, and Magnite among others to sell programmatic ads on its desktop website according to its ads.txt file, which lists the companies publishers allow to sell programmatic ads.
Persons: We've, Matt Barash, Roland Caputo, it's, Meredith Kopit Levien Organizations: New York Times, Times, Google, Exchange Locations: Americas
☆ New York Times revenue hit by slow ad spending, subscriber growth
  + stars: | 2023-05-10 | by ( ) www.reuters.com   time to read: +2 min
May 10 (Reuters) - The New York Times Co (NYT.N) missed estimates for quarterly revenue on Wednesday as a turbulent economy sapped digital subscriber growth and forced businesses to cut back on advertising spending, sending its shares tumbling 6%. The Times expects digital ad revenue to decline by low-to mid-single digits in the current quarter, joining ad-dependent companies such as Snap Inc (SNAP.N) in struggling with tightened marketing budgets across industries. Digital ad revenue fell nearly 9% to $61.3 million in the January-March period, while total revenue of $560.7 million was below estimates of $571 million, according to Refinitiv data. It added 190,000 digital-only subscribers in the first quarter, compared with 240,000 in the prior quarter, bringing its total subscriber base to more than 9.7 million. Separately, the Times named strategy head William Bardeen as its finance chief, replacing Roland Caputo who had announced his retirement in December.
☆ New York Times misses revenue estimates as ad spending slows
  + stars: | 2023-05-10 | by ( ) www.reuters.com   time to read: +1 min
May 10 (Reuters) - The New York Times Co (NYT.N) missed quarterly revenue estimates on Wednesday as recession-wary businesses slashed spending on digital ads and readers reconsidered paid subscriptions. The Times reported revenue of $560.7 million for the first quarter, compared with analysts' estimates of $571 million, according to Refinitiv data. Its digital advertising revenue decreased nearly 9% to $61.3 million. The publisher added 190,000 digital-only subscribers in the first quarter, compared with 240,000 in the prior quarter. It has a goal of 15 million subscribers by 2027.
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