They probably have one thing in common: the ability to consistently come up with great, "non-obvious" ideas, says bestselling author and marketing expert Rohit Bhargava.
Reliably devising great ideas that other people haven't considered is easier said than done, of course.
"It's more work to come up with something new and original.
Here are the four steps you should take to become more creative and reliably come up with great ideas, according to Bhargava.
In their book, Bhargava and DuPont advise people to "follow your frustrations" by thinking about the everyday things that annoy them or don't work perfectly.
Persons:
Rohit Bhargava, who's, Bhargava, haven't, Bhargava —, Georgetown University —, Ben DuPont, Howard Schultz, Schultz, we're, you've, DuPont, Sakichi Toyoda, Dyson, James Dyson
Organizations:
Employers, CNBC, Ogilvy, Georgetown University, Toyota, DuPont
Locations:
Italy