It's ramping up its efforts this holiday to get people to shop while watching TV. Walmart is making its biggest push yet this holiday season to get people to shop while watching TV by debuting its first feature-length movie. Walmart didn't share specific results of last year's experiment but made some key tweaks this time around:AdvertisementFirst, "Jingle Bell Love" is a feature film. Add the fact that shoppable TV doesn't always fit neatly into ad agencies' buying practices, and it's been slow to take off. Walmart"Jingle Bell Love" isn't the only way Walmart will try to get people to shop from their TVs this holiday season.

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Persons: It's, Jack Cooper, Joey McIntyre, Michelle Morgan, it's, Aimee Roesler, NBCUniversal, there's, Chris Vollmer, UTA's MediaLink, Roku, we've, Roesler, Gilmore, Stuart Little Organizations: Walmart, CMT, Paramount, YouTube Locations: Walmart.com