South By Southwest attendees got to speak with a Marilyn Monroe AI chatbot.
But critics say celebrities who can't consent should not be used in AI recreations.
Meta CEO Mark Zuckerberg said previously that he thinks AI celebrities will become popular.
AdvertisementLast year, Robin Williams's daughter, Zelda, said that she found AI recreations of her father's voice to be "personally disturbing."
AdvertisementSoul Machines partnered with Authentic Brands Group — which acquired the rights to Marilyn Monroe's intellectual property in 2018 — to create the AI Marilyn, according to Deadline.
Persons:
Marilyn Monroe, —, Kim Kardashian, Mark Zuckerberg, Meta, Tom Brady, Kendall Jenner, Naomi Osaka, Chris Paul, Charli D'Amelio, Israel Adesanya, Roy Choi, Dwayne Wade, Zuckerberg, Marilyn, Marilyn chatbot, Maureen Lee Lenker, Robin Williams's, Zelda, Williams, Marva Bailer, Bailer, Marilyn Monroe's, Elvis Presley, Muhammad Ali, Shaquille O'Neal, David Beckham
Organizations:
Southwest, Service, Kanye West, SXSW, Federal Trade Commission, Machine, Machines, Fox News, Authentic, Brands, Fox
Locations:
United States