The Rubyglow pineapple –— bred for its distinctive red exterior and its sweetness — costs $395.99 at Melissa’s Produce, a California-based seller of specialty fruit and veggies. It took Del Monte, a wholesaler which sells a variety of produce but specializes in pineapple, a decade and a half to develop the red-hued fruit. And yet, there’s interest in premium fruit — enough to convince Del Monte to bring the Rubyglow, which is grown in Costa Rica, stateside. Courtesy Fresh Del MonteThe Pinkglow was never supposed to be a grocery list staple, said Melissa Mackay, VP of marketing in North America at Del Monte. Melissa’s started with 50 pineapples, according to Robert Schueller, director of public relations at Melissa’s Produce.

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Persons: Del, ”, Cindy van Rijswick, “ there’s, Cotton Candy, McIntosh, Jim Luby, Patrick T, Fallon, Luby, Lane Turner, Oishii, Hiroki Koga, Jerod Harris, Melissa Mackay, “, It’s, Melanie Zanoza Bartelme, pricey, Hailey, Strawberry, it’s, Melissa’s, Robert Schueller, ” Schueller, Bo Corley, ” Corley, Corley Organizations: New, New York CNN, “, University of Minnesota, Getty, Rabobank, Citrus, Boston Globe, Vox Media, Del, Mintel, Melissa’s Locations: New York, California, Del Monte, China, United States, America, Costa Rica, AFP, Minnesota, Beverly Hills , California, North America, Erewhon, Angeles, Las Vegas, Southern California