But these days, other fast-food chains have revived the $5 price point, hoping to win over customers who have cut back their spending. Sensing diners' fast-food backlash, players such as Brinker International's Chili's have used their marketing to highlight their own value relative to the cost of a fast-food meal. Shares of McDonald's, Burger King parent Restaurant Brands International and Wendy's have all slid by double digits this year. Taco Bell owner Yum Brands is down more than 1% in 2024. Restaurant Brands and Yum Brands are expected to report their quarterly earnings the following week.

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Persons: Taco, Burger, Wendy's, McDonald's, Brinker, Rick Cardenas, Robert Byrne, Eric Gonzalez Organizations: Taco Bell, Darden, Burger King, Restaurant Brands, Yum Brands, CNBC, Restaurant