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Premium economy is having a moment
  + stars: | 2024-07-27 | by ( Tom Carter | ) www.businessinsider.com   time to read: +5 min
Some airlines have revamped their premium economy services in recent months, with passengers increasingly tempted by the prospect of upgrading to more luxurious seating without blowing their budget. Delta plans to roll out a premium economy service to transcontinental flights in September, while Singapore Airlines announced its updated premium economy class in March with a 200-item food menu. 'The sweet spot between cost and luxury'Delta plans to roll out a premium economy service to transcontinental flights in September. AdvertisementCounterpoint director and aircraft interiors expert Rob Semple told BI that the key to convincing passengers to upgrade was to make premium economy "visibly better" than economy class to increase the sense of FOMO — while still maintaining a luxury gap between premium economy and the more expensive business class. Advertisement"We all know that economy class sucks on pretty much every airline.
Persons: , United, Collin Heller, Bauer, Griffin, Rob Semple, Semple, Henry Harteveldt Organizations: Service, Singapore Airlines, Business, Alaska Airlines, Wall Street, Counterpoint Market Intelligence, AaronP, Getty, Airlines
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