June 27 (Reuters) - Booking.com (BKNG.O) said on Tuesday it would test a trip planner, partially powered by ChatGPT's large language model, on its travel booking app that would allow select travelers in the U.S. to pose queries and create itineraries.
"Our new AI Trip Planner provides us with some really exciting possibilities to help our customers plan and search for travel options in a very natural, human way," Booking.com's technology chief Rob Francis said in a statement.
The technology, known as generative AI, has taken the tech world by storm and pushed many companies to explore its uses.
An early version of the trip planner will become available to some of Booking.com's loyalty program "Genius" members in the United States over the coming weeks.
Reporting by Priyamvada C and Shivansh Tiwary in Bengaluru; Editing by Shilpi MajumdarOur Standards: The Thomson Reuters Trust Principles.
Persons:
Rob Francis, Expedia, Priyamvada, Shilpi Majumdar
Organizations:
Thomson
Locations:
U.S, San Francisco, United States, Bengaluru