Rob Cancilla says you should do market research to know the market's range, but just don't talk about your market research in the negotiation.
Why you should never say "based on market research"There are the two big reasons why you should never use the phrase "based on market research" during a negotiation, even after you've done market research.
I'm not suggesting you don't do market research — far from itAs a former consultant with expertise in market research, I highly recommend you research potential salary ranges.
You should be using multiple resources like Glassdoor, Fishbowl, Levelsfyi, and Linkedin to build the foundation of the salary range you should be targeting.
Do the market research to know the market's range, just don't talk about your market research in the negotiation.