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☆ Uniqlo sues Shein, claiming the company copied its viral shoulder bag
▼ + stars: | 2024-01-19 | by ( Associated Press | ) www.businessinsider.com time to read: +2 min

The practical "Round Mini Shoulder Bag," which costs $20, went viral over the last year. It its lawsuit, Uniqlo is demanding damages of around 160 million yen, or $1.1 million. AdvertisementUniqlo Co. has sued rival retailer Shein over a small shoulder bag the Japanese retailer said was an inferior and unlawful copy of its hit product touted as the "Mary Poppins bag." The lawsuit demanded Shein stop selling its product that Uniqlo said looks too much like its Round Mini Shoulder Bag. The Uniqlo bag is praised on TikTok and other social media as roomy but also light and compact.

Persons: Uniqlo, Shein, —, Mary Poppins, Julie Andrews Organizations: Service, Court, Roadget, Shein Locations: China, Singapore, Tokyo, Shein Japan, Japan, U.S

TOKYO (AP) — Uniqlo Co. has sued rival retailer Shein over a small shoulder bag the Japanese retailer said was an inferior and unlawful copy of its hit product touted as the “Mary Poppins bag.”The lawsuit demanded Shein stop selling its product that Uniqlo said looks too much like its Round Mini Shoulder Bag. The Uniqlo bag is praised on TikTok and other social media as roomy but also light and compact. Shein, founded in China but now based in Singapore, did not immediately respond to a request for comment. The lawsuit was filed in Tokyo District Court on Dec. 28 by Tokyo-based Fast Retailing Co., which operates Uniqlo stores. Uniqlo, which has nearly 2,500 stores in 26 global markets, is behind hit affordable casual clothing like HeatTech thermal underwear.

Persons: —, Mary Poppins, Shein, Julie Andrews, Uniqlo, Yuri Kageyama Organizations: TOKYO, Court, Roadget, Shein Locations: China, Singapore, Tokyo, Shein Japan, Japan, U.S

☆ Japanese brand Uniqlo sues Shein for allegedly copying its viral Round Mini Shoulder Bag
▼ + stars: | 2024-01-17 | by ( Jessie Yeung | ) edition.cnn.com time to read: +3 min

Hong Kong CNN —Japanese brand Uniqlo is suing Shein over claims the Chinese fast-fashion retailer is selling copycats of its viral shoulder bag. Its lawsuit against Shein was filed in Tokyo on December 28 and named three of the brand’s operators — Roadget Business Pte, Fashion Choice Pte and Shein Japan — according to the Fast Retailing statement. The shoulder bag first began circulating on TikTok in 2022 and continued to blow up in popularity through 2023, with video creators praising its versatility, spaciousness and affordability. The most viral TikToks about the bag racked up millions of views, ranging from styling tips to “what’s in my bag” videos, unboxings and haul reviews. In an investor report in the third quarter of 2023, Fast Retailer credited the shoulder bag for sparking “considerable interest on social media” and expanding its customer base among women and younger shoppers.

Persons: Shein, Uniqlo, “, Temu Organizations: Hong Kong CNN, Retailing, Shein, Company, CNN, Retailer, US Locations: Hong Kong, Tokyo, Shein Japan, TikTok, US United States, Chinese

☆ Shein parent company wants to force Twitter to reveal who is behind fake accounts impersonating the fast fashion brand
▼ + stars: | 2023-07-09 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +3 min

The parent company of Shein has accused rival fast fashion company Temu of online impersonation. Shein is also suing Twitter to reveal whether Temu was behind fake accounts that used its trademark. Ltd., the Singapore-based parent company of the Chinese brand Shein, argues that fake Twitter accounts use Shein trademarks to advertise non-Shein products and damage the brand's reputation. Accounts accused of impersonating the Shein brand have been suspended. "We understand that any further attempt to resolve this without Court intervention is futile," Roadget Business lawyers ominously wrote to Twitter's legal team in May.

Persons: Shein, Temu, —, Katherine Tangalakis, ominously Organizations: Twitter, Service, Shein, Roadget, Ltd, Roadget Business, Lippert, Temu Locations: Wall, Silicon, Singapore

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