It's been putting on boot camps to attract customers, per Bloomberg.
CEO Alex Karp has likened them to "a rock concert;" they've included perks like racetrack drives.
The data mining company, cofounded by PayPal Mafia member Peter Thiel, has been holding software boot camps to recruit new customers, Bloomberg reported Tuesday.
The company put on over 500 boot camps last year and expects to average five camps a day globally this year, according to Bloomberg.
It's like, yeah, yeah, if you know somebody, we can get you backstage."
Persons:
Palantir, It's, Alex Karp, —, Peter Thiel, Morningstar, Malik Ahmed Khan, Rishi Jaluria
Organizations:
Bloomberg, Service, PayPal Mafia, AIP, RBC Capital Markets
Locations:
Pontiac , Michigan