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☆ Brands are so scared of culture wars and controversy that it's ripping apart the media business
▼ + stars: | 2024-08-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +12 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Related storiesBut it wasn't until Trump's 2016 election that brand safety really entered the mainstream marketing vernacular — and the culture wars. In 2023, more than 21,400 jobs were cut in the US media industry, according to the employment agency Challenger, Gray & Christmas. But some industry experts think it's too late to put the "content adjacency" genie back in the bottle. AdvertisementThe result, Tobaccowala fears, is a further winnowing of the media industry where only the biggest platforms and individual content creators survive.

Persons: —, Elon Musk's, Donald Trump, Alex Marlow, Breitbart, Mark Penn, Tobaccowala, Tucker Carlson, Ingraham, Jessica Sibley, Taylor, Taylor Swift, Vittorio Zunino Celotto, Penn, it's, Richard Raddon, Ben Shapiro, Shapiro, Gregory Woodman, John Deere, Davidson, Kid, Bud, Bud Light, influencer Dylan Mulvaney, Gene J, Rob Kim Organizations: Service, Global Alliance, Responsible Media, Business, Breitbart News, News Corp, Groupe, Association for National, Companies, Giants, YouTube, Fox, Fox News, Facebook, Poets Department, Challenger, Getty, Penn, Publishers, The Daily, State of, US Department of State, Supply, Harley, Associated Press Locations: Ukraine, State of Texas, America

☆ T20 World Cup: Afghanistan beat Bangladesh to reach semi-final and knock Australia out
▼ + stars: | 2024-06-25 | by ( ) www.cnbc.com time to read: +1 min

Rashid Khan of Afghanistan acknowledges the fans after the team's victory and to advance to the Semi Finals in the ICC Men's T20 Cricket World Cup West Indies & USA 2024 Super Eight match between Afghanistan and Bangladesh at Arnos Vale Ground on June 24, 2024 in St Vincent, Saint Vincent and The Grenadines. Afghanistan reached a first ever World Cup semi-final courtesy of a dramatic eight-run victory over Bangladesh which in turn knocked Australia out of the T20 tournament. Captain Rashid Khan (4-23) and Naveen-ul-Haq (4-26) each took four wickets in the victory that secures Afghanistan a historic first World Cup semi-final against South Africa in Trinidad on Wednesday evening. Afghanistan's hopes were earlier dented when restricted to a modest 115-5 batting first, Rahmanullah Gurbaz top-scoring, but using up 55 deliveries to reach 43. Rishad Hossain (3-26) ultimately dismissed the opener Afghanistan suffered a dramatic collapse from 84-1 to 93-5 in the space of 11 balls, before Rashid later blasted three sixes in his 10-ball 19.

Persons: Rashid Khan, Saint Vincent, Duckworth, Stern, Naveen, Afghanistan's, Rahmanullah, Rishad Hossain, Rashid Organizations: ICC, West Indies, Bangladesh, Lewis, South Locations: Afghanistan, Bangladesh, Arnos, St Vincent, The Grenadines, Australia, South Africa, Trinidad

☆ 'The ultimate adventure': Why more Indian travelers are taking extreme road trips
▼ + stars: | 2024-03-11 | by ( Kalpana Sunder | ) www.cnbc.com time to read: +5 min

More Indians are taking road trips these days — both within the country and beyond, solo and in groups — as access to better vehicles and better roads grows in the country. However, Sai took her first road trip back in 2016, before it became a trend. Sai now runs an overland driving company that organizes road trips across countries like Namibia, Georgia, Armenia, Nepal and Mongolia. Source: Rishad Saam Mehta,Since then, Mehta has taken more than 100 road trips across some 50 countries. Agarwal has traveled to 92 countries and gone on road trips in six continents.

Persons: Meenakshi Sai, she's, Sai, There's, Pollachi —, Meenakshi, —, Saam Mehta, Rishad Saam Mehta, Mehta, Tushar Agarwal, Sanjay Madan, Agarwal, Madan Organizations: Tata Motors, Ferrari, Bavarian, Toyota, Ford, Discovery Locations: Coimbatore, India, St . Petersburg, Russia, Thailand, Manipur, India's, Bangkok, London, Mumbai, Poland, Uzbekistan, Meenakshi Sai, Kyrgyzstan, Namibia, Georgia, Armenia, Nepal, Mongolia, Delhi, Ladakh, China, Munich, Austrian, Spiti, Northern India, New England, Jordan, …, Australia

☆ AI isn't energy efficient right now. This ex-Arm VP has joined a new startup to try change that.
▼ + stars: | 2024-02-16 | by ( Riddhi Kanetkar | ) www.businessinsider.com time to read: +3 min

"We're the first company to launch off the back of what is a Tsetlin machine," Hurley told Business Insider. "We are looking at processes which are 10,000 times more efficient than neural networks when we add hardware acceleration," he said. Literal Labs' technology is developed from Yakovlev and Shafik's patents. While this process requires less energy than neural networks, the wider market has yet to catch up with alternatives. And everyone is just so sucked into neural networks that nobody has been thinking about some of the other techniques."

Persons: Noel Hurley, Hurley, Mignon, it's, Alex Yakovlev, Rishad Organizations: Cambridge, Labs, Newcastle University, Business, Yakovlev, Literal Labs

HOMEWOOD, Ala. (AP) — A man fleeing police caused the Alabama car crash that injured Gayle Manchin, head of an economic development partnership of the federal government and 13 state governments and the wife of U.S. Sen. Joe Manchin, along with a colleague of hers, authorities said Wednesday. Gayle Manchin is the co-chair of the commission. “She is now in West Virginia continuing to recover with support from her family. The chase wound through Homewood and surrounding areas and ended when the fleeing car struck the SUV carrying Gayle Manchin and Land, al.com reported. Joe Manchin was the governor of West Virginia from 2005 until 2010, when he was elected to the Senate.

Persons: Gayle Manchin, . Sen, Joe Manchin, Guy Land, John Carr, al.com, Tradarryl Rishad, Boykins, Jim Justice, Joe Biden Organizations: ., Police, Appalachian Regional Commission, ARC, UAB, Homewood Police, Homewood, West Virginia Board of Education, Republican Gov, Appalachian Regional, Senate Locations: HOMEWOOD, Ala, Alabama, Homewood, Birmingham, West Virginia, Appalachia

☆ India's outsourcing giants cut hiring; disheartening for economy, students
▼ + stars: | 2023-06-12 | by ( Navamya Ganesh Acharya | ) www.reuters.com time to read: +7 min

There are pockets of optimism elsewhere in the services sector - especially in accounting, where there is a surge in hiring. NLB sees a 20-25% drop in IT employee additions in the first half of the current financial year, while TeamLease Digital expects a 40% decrease for the entire year. Nasscom declined comment on the hiring slowdown. That has "surely left applicants concerned about future prospects", said staffing firm Xpheno's co-founder Kamal Karanth, who highlighted how current hiring activity was "under a third of what was recorded in the buoyant peak". Pai highlighted sectors such as financial services, consumer goods, specialised manufacturing, medicine, law, chartered accounting and other services as more viable options.

Persons: Rohit Azad, Azad, Rishad Premji, Sakshi Gupta, Sachin Alug, NLB, Nilanjan Roy, Nasscom, Gautam, Xpheno's, Kamal Karanth, LTIMindtree, Karanth, Siana, Siddharth Pai, Pai, Dhanya Skariachan, Raju Gopalakrishnan Organizations: New, Jawaharlal Nehru University, Wipro, HDFC, Apple, Citigroup, American Express, Europe's Credit Suisse, UBS, NLB Services, TeamLease, IT, Tata Consultancy Services, Infosys, Reuters Graphics, Sethuraman, Thomson Locations: BENGALURU, India, Punjab

This year, advertisers and ad agencies may well use the strike as a bargaining tool, said Erin Firneno, vice president of business intelligence for researcher Advertiser Perceptions. The writers’ strike, which has entered its third week, is also injecting a new element of uncertainty for ad buyers, at a time when television viewership is declining and the possibility of recession looms. While the TV networks have long contended with splintered viewership amid the rise of social media and streaming, the writers' strike puts content production at risk, said Rishad Tobaccowala, a former executive at advertising and public relations giant Publicis Groupe and advisor on business transformation. Last year, NBC’s upfront presentation emphasized star power as the network returned to a live event after a COVID-19-imposed hiatus. Ahead of the upfront presentations, media executives sought to reassure investors about the strike’s impact.

☆ Ad agencies are calling their employees back to the office, setting up a potential clash with workers who want to stay remote
▼ + stars: | 2022-09-27 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +5 min

Some ad agencies are making a renewed push to get employees back to the office after Labor Day. It's setting up a potential clash with employees, most of whom want the ability to stay remote. Some ad agencies are making a renewed push to get people back into the office after Labor Day, setting up a potential clash with employees who want to remain remote. Omnicom-owned GSD&M told employees they had to return at least three days a week after Labor Day, one current executive said. Christine Capone, president of experiential marketing agency MKG, said she planned to start holding monthly happy hours after Labor Day to get people back.

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