Groups connected to the meat industry have said for years that plant-based meats aren't healthy. But it also counters one of the most common criticisms of plant-based meats from the animal meat industry – that these products are highly processed and unhealthy to eat. The Center has ties to the meat industry, according to Fast Company. In its own ads and messaging, the Center said that plant-based meat was "ultra-processed" and that the products posed health risks. The ad comes as Beyond Meat, Impossible, and other plant-based meat makers deal with a slump in sales.

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Persons: Steven, Rick Berman, John Mackey Organizations: Service, Fast Company, Center for Consumer, Center, Foods, American Heart Association Locations: North Dakota, Wall, Silicon