Temu's sister company Pinduoduo may have a "9127" culture, Bernstein analysts wrote.
This is a play on "996" work culture, which encourages work from 9 a.m. to 9 p.m., six days a week.
Temu sister company Pinduoduo is known for having an exceptionally intense workplace culture, Bernstein analysts wrote in a note published this week.
"996" is a reference to a work culture that encourages tech employees to work from 9 a.m. to 9 p.m., six days a week.
While Shein remains ahead of Temu in terms of buyer awareness, Temu sees high buyer retention rates, the Bernstein analysts noted.
Persons:
Temu's, Bernstein, Temu, Jack Ma, Richard Liu Qiangdong, Robin Zhu, Pinduoduo, Shein
Organizations:
Morning, PDD Holdings, Pinduoduo, Representatives, Local
Locations:
China, Shanghai