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The Gap comeback that might actually be working
  + stars: | 2024-10-02 | by ( Cathleen Chen | ) edition.cnn.com   time to read: +21 min
Designer Zac Posen — now creative director at Gap Inc., at the Vanity Fair Oscar party in March 2024. Danny Moloshok/ReutersSince 2014, the Gap brand has nearly halved its presence in North America, going from 968 stores in the market to 472 as of February. It makes up about 20% of overall Gap Inc. revenue, while Old Navy accounts for more than half. Before Gap, Posen was on track for a similar trajectory to Mizrahi’s. They started by redefining the positioning of each brand: Gap as a pop culture brand.
Persons: CNN — Zac Posen, Richard Dickson, Posen, Donald, Doris Fisher, Mickey Drexler, Drexler, Uniqlo, Zac Posen —, Danny Moloshok, Sonia Syngal, Dickson, Barbie, Troye Sivan, Da’vine Joy, Anne Hathaway, ” Posen, won’t, Zac, Isaac Mizrahi, , Gabriella Santaniello, Mizrahi, Zac Born, Saint Ann’s, Lola Schnabel, Julian Schnabel, Lena Dunham, Nicole Miller, Naomi Campbell, Grimm, , Da'Vine Joy Randolph —, Jamie McCarthy, Yucaipa, Ron Burkle, Sean Combs, Zac Posen, Neiman Marcus —, Zac Posen — that’s, Zac Posen’s, it’s, Paco Rabanne, Patrick Robinson, Ye, Julie Gilhart, Gilhart, ” Dickson, Bernadette Peters, , Harrison Ball, Ryan Murphy, ’ ”, TJ Maxx, Kennedy, Anne Hathway, Pietro S, Robert, William Fisher, didn’t, Mark Breitbard, Horacio Barbeito, Chris Blakeslee, Goodman, Stephanie Keith, Da’Vine Joy Randolph’s, Sivan, Hathaway, Julia Fox, influencer, Lee Peterson, hasn’t Organizations: The, Fashion, CNN, Old Navy, Inc, New Yorker, Gap Inc, Navy, Banana, Reuters, Mattel, Hollywood, Xcel Brands, QVC, Saint, Metropolitan Museum of Art, Central Saint Martins, New York Times, Centric Brands, Barneys, New York City Ballet, Swans, Disney, rockstar, Old, America ., Collins Group, Vogue, Bloomberg, Council of Fashion Designers of America, New York, Dôen Locations: Posen, San Francisco Bay, New, Banana Republic, Athleta, San Francisco, Oxford, Zara, North America, Asia, China, Republic, New York City, American, London, Bloomsbury, Balthazar, SoHo, Rome, Italy, New York, America, America . Banana
Gap raised its full-year profit outlook on Thursday after seeing better-than-expected results at its largest brand, Old Navy. The apparel company's fiscal second quarter results were released earlier than planned after the company "inadvertently" posted them to its website and then removed them, a Gap spokesperson told CNBC. Gap posted earnings of $206 million, or 54 cents per share, compared with $117 million, or 32 cents per share, a year earlier. The company's second-quarter results didn't blow away expectations, but are solid improvements from where the company was a year ago. Its gross margin came in better than forecast at 42.6%, ahead of the 40.8% that analysts had expected, according to StreetAccount.
Persons: Richard Dickson —, Dickson, They're, Here's Organizations: Navy, CNBC, NYSE, LSEG, Mattel, , Old Navy Locations: Old
Jim Cramer's daily rapid fire looks at stocks in the news outside the CNBC Investing Club portfolio. "[CEO] Richard Dickson is doing a remarkable job" in turning the company around, Jim Cramer said. The CNBC Investing Club owns T.J. Maxx parent TJX Companies . The Investing Club owns fellow cloud computing providers Microsoft , Amazon and Alphabet . Boeing : The company is now planning an all-stock offer for troubled supplier Spirit AeroSystems instead of cash, The Wall Street Journal reported Tuesday.
Persons: Jim Cramer's, Cowen, Richard Dickson, Jim Cramer, He's, Cramer, AeroSystems Organizations: CNBC, Club, CNBC Investing Club, TJX Companies, Oracle, Investing Club, Microsoft, Corp, Boeing, Street
Bargain retailers like Walmart and Costco have benefitted, as shown by the retailing industry’s recent slew of first-quarter earnings releases. Sales at its stores open at least a year increased 3.8% in the quarter from the same time last year. Which means that Americans are still spending, but selectively, and that “value shopping” means different things to different people. “A sizable segment of them are focused on value, however, that doesn’t directly correlate to a low price. Shoppers are willing to spend if they see value in an on-trend, well-made dress from Abercrombie – or a healthy salad from Sweetgreen.”
Persons: They’ve, What’s, , Neil Saunders, ” Saunders, Fitch, Stephanie Keith, Lilly Pulitzer, Laura Alber, Anne Hathaway, Della Patria, Elisabetta Villa, Richard Dickson, Zak Stambor, eMarketer, ” Stambor, , Abercrombie – Organizations: New, New York CNN, Walmart, Costco, GlobalData, CNN, Abercrombie, Bloomberg, Getty, Hollister, Sonoma, Navy, Banana, , Shoppers Locations: New York, Sonoma, Elm, Williams, Rome, Italy, Europe, Banana Republic
Take Gap and Foot Locker — two unlikely winners that posted results on Thursday. Under CEO Mary Dillon, Foot Locker has worked to change its stores, where it does more than 80% of its sales. It has tried to create not only a better shopping experience for consumers but also a better place for its critical brand partners. Instead of two walls of shoes with competing brands mixed together, Foot Locker is changing its fleet so the brands have their own unique displays. With refreshed stores and better product displays, consumers are converting more, too, and paying full price — even Foot Locker's lower-income shopper.
Persons: Locker, Richard Dickson, Anne Hathaway, Zac Posen, Mary Dillon, Foot Locker, Dillon, Dick's Organizations: U.S, Abercrombie, Fitch, TJX, Eagle, Navy, Banana, CNBC, Dick's Sporting Goods Locations: Banana Republic, New Jersey, North America
Jim Cramer's daily rapid fire looks at stocks in the news outside the CNBC Investing Club portfolio. The stock got way ahead of itself," Jim Cramer said. People better start believing," Cramer said, noting that prior to earnings the stock had largely been under pressure since late March. Ulta shares have been struggling since April after CEO David Kimbell warned about slowing demand for beauty products at an investor event. The Investing Club owns cybersecurity peer Palo Alto Networks .
Persons: Jim Cramer's, Dell, Jim Cramer, MongoDB, Cramer, Richard Dickson, David Kimbell, Dave Kimbell, Dave, Estee Lauder, Zscaler Organizations: CNBC, Club, Dell Technologies, Navy, Wall, CNBC Investing Club, Investing, Palo Alto Networks Locations: Banana Republic, That's
The retailer behind Gap, Banana Republic, Athleta and Old Navy blew past earnings estimates and beat on revenue, too. Here's how Gap did compared with what Wall Street was anticipating, based on a survey of analysts by LSEG:Earnings per share: 41 cents vs. 14 cents expected41 cents vs. 14 cents expected Revenue: $3.39 billion vs. $3.29 billion expectedGap shares spiked more than 20% in extended trading Thursday. Comparable sales were up 1%, well ahead of estimates of down 1.9%. Comparable sales were up 5% after being down a staggering 13% in the year-ago period. Analysts didn't have expectations for Athleta's comparable sales.
Persons: Richard Dickson's, Richard Dickson, Dickson, Da'Vine Joy Randolph, Zac Posen, Anne Hathaway, Here's Organizations: Navy, LSEG, CNBC, Banana Republic Locations: New York, Banana Republic, Manhattan, Posen
I shopped for clothes and jewelry at Gap and Banana Republic, and neither retailer impressed me. Although I can afford to spend more money on clothing, I'd rather splurge on a meal or vacation. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementIt's been nearly a decade since I shopped at Gap or Banana Republic, but the retailers — both owned by parent company Gap Inc. — have been mall staples for as long as I can remember. This story is available exclusively to Business Insider subscribers.
Persons: , It's, Richard Dickson Organizations: Republic, Service, Gap Inc, Mattel, Business Locations: Republic
Mizuho initiates DraftKings as buy Mizuho said in its initiation of DraftKings that it sees "upside to revenue growth." Mizuho initiates MGM as buy Mizuho said MGM shares are "fundamentally misvalued." Mizuho initiates Carnival as buy Mizuho said Carnival is a top pick at the firm. Mizuho reiterates Micron as buy Mizuho raised its price target on the stock to $130 per share from $124. "We are upgrading PAGS to Outperform from In Line with a $18 target price."
Persons: Mizuho, Bernstein, Chipotle, CFRA, Morgan Stanley, Goldman Sachs, Goldman, Levi's, it's, Wells, Richard Dickson, Katrina O'Connell, Tesla, underperform Bernstein, it's bullish, Baird, Semtech, Jefferies, underperform Jefferies, Invivyd, Evercore, TD Cowen Organizations: Mizuho, Sands, MGM, Nvidia, Blackwell, Seagate, Nasdaq, UBS, JPMorgan, Taiwan Semiconductor, Navy, Micron, MU, Citi, Plains Energy, Bank of America, Spotify, Netflix, Apple Locations: Macau, Singapore, Westar, Kansas, Missouri, Argentina, Uruguay, Paraguay, China
In this article GPS Follow your favorite stocks CREATE FREE ACCOUNTA general view of an Old Navy store. Sales at Old Navy grew 6% to $2.29 billion, and Gap's overall gross margin surged 5.3 percentage points to 38.9% thanks to fewer markdowns and lower input costs. The extra week contributed about four percentage points of growth during the fiscal fourth quarter, the company said. Last month, Gap announced it had tapped fashion designer Zac Posen to be its creative director and Old Navy's chief creative officer. "His role as chief creative officer at Old Navy is really to harmonize, orchestrate and dial up the storytelling across product and marketing."
Persons: Richard Dickson, We're, Dickson, It's, he's, Zac Posen, isn't, He'll, they've, Eric Chan, Amy Thompson, Mattel's Organizations: Old Navy, Inc, Navy, LSEG, CNBC, Mattel, LA Clippers Locations: Posen
After Gap 's earnings report topped Wall Street's expectations on Thursday, CEO Richard Dickson told CNBC's Jim Cramer how his company is managing to turn its business around. "We've been reigniting this brand and drawing on what the brand was so special in the first place, really taking on trend products and amplifying it in new ways that only Gap can," he said. "We're using music, we're using fashion as entertainment, and we're taking basic product—linen, denim, wovens, pants—and we're amplifying the narrative around these categories and driving share growth." In addition to its namesake brand, Gap owns brands including Old Navy, Banana Republic and Athleta. "Zac's creative expertise, his cultural clarity, it's consistently evolved American fashion," Dickson said.
Persons: Richard Dickson, CNBC's Jim Cramer, We've, Dickson, he's, Mattel's Barbie, Zac Posen, Richard Dickson's Organizations: Mattel, Old Navy, Banana, Navy Locations: Banana Republic
Old Hollywood Glamour at the Gap?
  + stars: | 2024-02-09 | by ( Ruth La Ferla | ) www.nytimes.com   time to read: +1 min
On Monday Mr. Posen, 43, whose namesake brand ceased operations in 2019, was announced as the new creative director of Gap Inc. and the new chief creative officer of Old Navy. The designer known for pieces that evoke Golden Age Hollywood will “serve as cultural curator and creative partner,” Richard Dickson, the president and chief executive of Gap Inc., said in a news release. Nor is he the first star talent to be awarded a fancy title at Gap. Predecessors have included Patrick Robinson, who after a four-year stint was dismissed in 2011 and, more controversially, Ye, the rapper formerly known as Kanye West, whose Yeezy Gap partnership ended amid a scandal in 2022. And yet, the company still seems willing to bank on a “name” to help burnish its image.
Persons: Zac Posen, ” Richard Dickson, Posen’s, Patrick Robinson, Ye, West Organizations: Mr, Gap Inc, Old Navy, Target Locations: Posen
NEW YORK (AP) — Gap Inc. has tapped American fashion designer Zac Posen as the chain's creative director. Dickson had previously been president of toy giant Mattel and was responsible for re-energizing its Barbie and Hot Wheels lines. Gap also operates stores under Athleta and Banana Republic, Old Navy and its namesake brand. Photos You Should See View All 45 ImagesHe'll be executive vice president at Gap Inc. and also chief creative officer for the lower-priced Old Navy chain. Posen will work closely with Haio Barbeito, Old Navy’s president and CEO, reporting directly to him, the company said.
Persons: Zac Posen, Richard Dickson, Dickson, ” Posen, Katie Holmes, Rihanna, Haio Barbeito Organizations: San, Mattel, Navy, , Gap Inc Locations: San Francisco, Banana Republic, Posen
Once known as a staple American mall brand, Gap lost its relevance among consumers who traded shopping centers for e-commerce. "Gap brand, as you know, has tremendous heritage as a pop culture brand," Dickson told investors. Jennifer Ortakales Dawkins/Business InsiderGap's design team is playing it too safe for today's competitive market. Jennifer Ortakales Dawkins/Business InsiderOn that note, Gap could be doing a lot more to market to younger generations. Jennifer Ortakales Dawkins/Business InsiderBriggs suggests brands like Gap go where their younger customers spend much of their time: TikTok, YouTube, and Instagram.
Persons: , Richard Dickson, Dickson, Ellyn Briggs, Barbie, Neil Saunders, Jennifer Ortakales Dawkins, Briggs, Gen Zers, Gen, Gen Z, Piper Sandler's Organizations: Service, Mattel, Morning, New York City, Grand Central, Free, Nike, Alpha, Teens, Times, YouTube Locations: New York City, New York, Grand
Banana Republic and J. Crew are brands from a bygone era when safari cargo dresses and jewel-adorned oxfords were smart, chic office wear. Gap Inc. , which owns Banana Republic, has struggled to revive its appeal over the years. Banana Republic's third-quarter sales of $460 million were down 11% year-over-year, and its same-store sales were down 8%. For Banana Republic, that means improving clothing quality and elevating its aesthetic to become a quiet luxury brand .
Persons: , Richard Dickson, Jenna Lyons, Libby Wadle, I'm Organizations: Service, Inc, Banana Republic, New York Times, Times
Banana Republic and J. Crew are brands from a bygone era when safari cargo dresses and jewel-adorned oxfords were smart, chic office wear. Gap Inc. , which owns Banana Republic, has struggled to revive its appeal over the years. Banana Republic's third-quarter sales of $460 million were down 11% year-over-year, and its same-store sales were down 8%. For Banana Republic, that means improving clothing quality and elevating its aesthetic to become a quiet luxury brand .
Persons: , Richard Dickson, Jenna Lyons, Libby Wadle, I'm Organizations: Service, Inc, Banana Republic, New York Times, Times
New Gap CEO Richard Dickson has spoken about his experience upon joining the struggling company from toy business Mattel in August. "You barely knew what we were actually selling," he said on Wednesday, describing how the firm's four apparel brands had leant heavily on promotions and discounts. Dickson was addressing an audience at Voices, a conference organized by apparel industry website The Business of Fashion, in Oxfordshire, U.K. Displayed behind him on stage was a screenshot of Gap's website where money-off messages were a prominent part, which Dickson said was typical of the company's brands "a few months ago." Dickson took on the CEO role at Gap after an almost 10-year tenure at Mattel, where he was president and chief operating officer.
Persons: Richard Dickson, Dickson, it's, Gap, Barbie Organizations: Mattel, Fashion Locations: Oxfordshire
This report is from today's CNBC Daily Open, our new, international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Clearer brand messagingNew Gap CEO Richard Dickson said the apparel firm's products had got "lost in the message" in its discount-heavy online communication. [PRO] Top holiday pickThe Dow is nearing a major milestone — and certain members may lead the blue-chip average over the finish line. CNBC Pro screened for the Dow members with the largest upsides to average price targets among Wall Street analysts.
Persons: Korea's Kospi, Hong, Nelson Peltz, Ike Perlmutter, Morgan Stanley, James Gorman, Jeremy Darroch, Francis deSouza, Josh Kushner's, Richard Dickson, Dickson, Dow Organizations: CNBC, Nikkei, underperform, Dow Jones Industrial, Disney, Marvel, Sky, Peltz, CNBC Pro, Dow, Wall Street Locations: Asia, Pacific, underperform Asia
The Gap logo is seen on the front of the company's store in Paris, France, July 1, 2021. If current gains hold, shares will have nearly doubled since late July after the former Mattel (MAT.O) executive was appointed to revive the once sought-after brand. Gap's third-quarter earnings release Thursday showed significant inventory destocking, even as its holiday-season forecast disappointed. However, Gap joined other retailers in sounding a cautious note on spending, heading into the all-important shopping season. Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Shinjini Ganguli and Sriraj KalluvilaOur Standards: The Thomson Reuters Trust Principles.
Persons: Sarah Meyssonnier, Richard Dickson, Dickson, David Swartz, Swartz, Katrina O'Connell, Gap, Ananya Mariam Rajesh, Shinjini Ganguli Organizations: REUTERS, Mattel, Gap's Old Navy, Morningstar, Navy, Walmart, Banana Republic, Thomson Locations: Paris, France, Bengaluru
Gap shares soar on Old Navy brand renewal, controlled inventory
  + stars: | 2023-11-17 | by ( ) www.reuters.com   time to read: +2 min
Comparable sales at Old Navy rose 1% in the third quarter, the first increase in 10 quarters. "Old Navy gained market share, an encouraging early proof point that work to improve both product assortment and brand messaging" were driving results, Gap Chief Financial Officer Katrina O'Connell said on Thursday following the earnings. Gap's struggles with outdated inventory at its namesake brand and Old Navy had pushed customers to look for newer and fresher styles at rivals like Shein and Amazon.com (AMZN.O). Jefferies analysts said new CEO Richard Dickson's prior experience in reinvigorating brands like Barbie at Mattel (MAT.O) could bring a lift to the Old Navy banner. The apparel maker's executives also alluded to a "longer recovery" time for Banana Republic and Athleta, which has seen "product misfires" and weak "retail execution".
Persons: Sarah Meyssonnier, Katrina O'Connell, Richard Dickson's, Barbie, Ananya Mariam Rajesh, Sriraj Organizations: REUTERS, Old Navy, Walmart, Advisory, Navy, Jefferies, Mattel, Banana Republic, Thomson Locations: Paris, France, trendier, encouragingly, Bengaluru
He wants to turn Banana Republic into a quiet luxury brand. AdvertisementGap's new CEO wants to transform its Banana Republic brand into the next destination for quiet luxury. Dickson's plan to reverse this downward trend includes turning Banana Republic into a quiet luxury brand by elevating its aesthetic and product offerings. "We think Banana Republic has an opportunity to thrive in the quiet luxury space," Dickson said. Quiet luxury clothing and accessories are devoid of logos or prominent branding and typically come in neutral or muted colors.
Persons: Richard Dickson, , Dickson, Loro Piana Organizations: Service, Republic, Mattel, Navy, Inc, Banana Republic Locations: Banana, Banana Republic
Gap's closet cleanup begins to pay off
  + stars: | 2023-11-17 | by ( ) www.reuters.com   time to read: +2 min
REUTERS/Brendan McDermid Acquire Licensing RightsTORONTO, Nov 17 (Reuters Breakingviews) - Gap’s (GPS.N) new CEO is embarking on a closet cleanup. Shares in the U.S. apparel company leapt over 30% on Friday morning, a day after it unveiled third-quarter results. That reaction looks overdone, considering how overall net sales of $3.8 billion are still down 7% compared to last year, and earnings fell year-on-year. Same-store sales at sub-brand Old Navy for the quarter were up 1% year-on-year, the first quarterly increase in over two years. The company might even use that tailwind to revive its scrapped plans to separate Old Navy into a stand-alone company.
Persons: Brendan McDermid, That’s, Richard Dickson, Barbie, Sharon Lam, John Foley, Aditya Sriwatsav Organizations: REUTERS, Rights TORONTO, Reuters, Navy, Mattel, Banana Republic, X, Walmart, Thomson Locations: midtown Manhattan, New York, U.S, China
But signs of a turnaround for its Old Navy division offered at least something to cheer about. Overall revenue in the quarter for Gap Inc. fell 7% in the period over last year to $3.8 billion. Store sales across its brands in the quarter dropped 6%, while companywide online sales slumped 8% over the same time last year. Looking at its individual brands, sales at Gap’s namesake stores tumbled 15% versus a year ago. Excluding the negative impact from the sale of Gap China and the shutdown of Yeezy Gap, net sales for Gap were down 6% versus last year.
Persons: retailer’s, Richard Dickson, Dickson, Mattel, Barbie, “ Barbie ”, , Neil Saunders Organizations: New, New York CNN, Old Navy, Gap Inc, Refinitiv, Old, Industry, Warner Bros . Pictures, Inc, GlobalData Locations: New York, China
Gap hasn't managed to reverse its ongoing revenue slump, but its same-store sales were far better than expected. Gap saw modest improvements at Old Navy and its eponymous banner. The brand saw strength in women's and kids, and an uptick in activewear. The brand is still reeling from the shutdown of Yeezy Gap and saw comparable sales decline 1%. Banana Republic: Sales at Banana, known for its workwear and going out pieces, fell 11% compared to last year to $460 million.
Persons: Richard Dickson, Dickson, I'm, we've, Katrina O'Connell Organizations: LSEG, Old Navy, Banana Republic, Mattel, CNBC, Navy Locations: Banana, activewear, Gap
The sign for a Gap store is seen on 5th avenue in midtown Manhattan in New York June 16, 2015. The company expects fourth-quarter net sales to be flat to slightly negative, compared with analysts' expectations for a 0.33% rise, according to LSEG data. Banana Republic and Athleta's sales fell 11% and 18% in the third quarter, while Old Navy, Gap's biggest brand, recorded a 1% decline. Its net sales of $3.78 billion - mainly aided by its Old Navy brand - beat Wall Street expectations of $3.60 billion. Gap reiterated that fiscal 2023 net sales would decline in the mid-single-digit range.
Persons: Brendan McDermid, Richard Dickson, Deborah Weinswig, Weinswig, Zachary Warring, Katrina O’Connell, Ananya Mariam Rajesh, Kate Masters, Devika Syamnath, Matthew Lewis Organizations: REUTERS, Old Navy, Walmart, Banana, Gap's, Republic, Navy, Banana Republic, Thomson Locations: Manhattan, New York, Bengaluru
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