Virgin Voyages faces backlash after a free cruise winner said she has to pay $8,000 in flight costs.
The cruise line's Australia voyages were canceled due to tensions in the Red Sea.
Brand experts say Virgin should cover flight costs or offer different prizes to maintain trust.
AdvertisementVirgin Voyages is dealing with a PR nightmare after a woman who won a free cruise said she'd have to pay $8,000 in flights to claim her prize.
The adults-only cruise line, owned by Richard Branson's Virgin Group, is known for giving away free prizes to promote its various international sailings across Australia, Europe, and the Caribbean.
Persons:
—, Richard Branson's, Morgan
Organizations:
Brand, Service, Richard Branson's Virgin Group, Caribbean ., Australian Broadcasting Corporation, ABC, Business
Locations:
Australia, Red, Europe, Caribbean, Australian, Melbourne, Tasmania