On social media, Stanley collectors show off shelves of their rainbow-hued, stainless steel treasures or gush over stickers and silicone doohickies to accessorize their favorite cups.
It’s no secret that good marketing — largely to women, through social media — has been behind the cups’ recent surge in popularity.
Empty shelves after a sold-out Stanley cup release at a California Target in January.
The habitual meets the aspirational when social media posts add a shiny, new Stanley cup to a lifestyle marked by clean, responsible, well-hydrated order.
It’s a favorite cup, a new cup, a go-to cup, the cup everyone is jealous of, the cup that will solve all of life’s problems and get us closer to our ideal selves.
Persons:
Stanley, —, Charles Lindsey, “, Lindsey, Brian van der, Terence Reilly, it’s, “ It’s, ” Lindsey, Ricardo Torres, they’re
Organizations:
CNN, Stanley, University, Buffalo School of Management, ”, California Target, Los Angeles Times, Starbucks, Milwaukee, USA
Locations:
California, Milwaukee