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☆ Creator platform LTK is taking aim at TikTok and Amazon with a new video feature
▼ + stars: | 2024-07-26 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Read previewCreator-commerce company LTK launched this week a shoppable full-screen short-video feature to compete with platforms like YouTube, TikTok, and Amazon in social shopping. The video feature lives on the LTK app and can be found on a creator's LTK account. AdvertisementAlongside the full-screen video feature, LTK is also releasing a feature called Daily Drops in the coming weeks. And, creator videos on LTK have averaged 64% more click-outs to retailers. Many fashion, beauty, and lifestyle creators have shoppable profiles with LTK, and users are accustomed to scrolling through the app to shop.

Persons: —, LTK, It's, it's, Allison Yazdian, Yazdian, hasn't Organizations: Service, Business, YouTube, Shoppers, Amazon Locations: Dallas

☆ Tech giants like YouTube and TikTok are trying to shake up affiliate marketing. Startup LTK shares its greatest weapon to fend them off.
▼ + stars: | 2024-07-12 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Read previewCreator-commerce company LTK thinks platforms like YouTube and TikTok are at a major disadvantage as they push into affiliate marketing. These platforms are betting big on social shopping and have introduced a suite of in-app shopping tools and features for creators and customers. Now, the platform offers a variety of shopping tools, including an affiliate-marketing program that pays creators commissions for the sales they drive through clickable affiliate links. Still, Yazdian said creators want to have all their shopping links in one place. LTK also offers several tools tied to specific platforms to help creators move their followers to their LTK storefronts.

Persons: —, Allison Yazdian, LTK, Yazdian, It's, Instagram Organizations: Service, Business, US, YouTube, Target, Walmart Locations: Dallas, SoftBank

☆ 36-year-old launched a business to help her 'move out of my dad's house'—now it's worth $2 billion
▼ + stars: | 2024-03-27 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +3 min

Amber Venz Box launched RewardStyle in 2011 with a relatively modest goal: make enough money to move out of her father's house. "I was in my early 20s, living at home, still eating my dad's cereal," Box, now 36, tells CNBC Make It. Box's Dallas-based marketing company, now called LTK, helped pioneer the modern creator economy, connecting influencers and bloggers with retail brands' advertising dollars. It was most recently valued at $2 billion, after a 2021 investment from Japanese investment holding company SoftBank. "We found a defunct business in Fort Worth and drove over in Suburbans and trucks, and loaded up some chairs and some desks," says Box.

Persons: Amber Venz, Box's, Baxter, they're, RewardStyle, LTK, — Organizations: CNBC Locations: Box's Dallas, influencers, Fort Worth, Suburbans

☆ 4 ways the creator-economy startup LTK is building a remote-first workplace
▼ + stars: | 2024-03-21 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Patricia Gonzales, the chief people officer at the creator-economy startup LTK, told Business Insider about how the company has operated since pivoting mainly to remote work and how it's shifted to accommodate employees and hires. Gonzales shared four key takeaways from LTK's remote-first work culture. "And so we have made the decision to be a remote-first company." Gonzales said the idea is to make sure individual goals are clear and aligned with company goals, adding that leaders revisit their goals monthly or quarterly.

Persons: Patricia Gonzales, —, it's, LTK —, Gonzales, LTK, Slack Organizations: Service, Star Locations: Dallas, SoftBank, LTK

☆ 36-year-old's 'aha moment' helped launch the creator economy—and turned her blog into a $2 billion company
▼ + stars: | 2024-03-13 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +7 min

Once she started making money, she realized she could sell the technology to other bloggers, who could benefit similarly. Since launching, LTK has helped online creators earn at least $2.7 billion in payouts from retailers, according to the company. CNBC Make It: Can you describe the process of turning your fashion blog into an online business? That's going to just be this huge hole and pit in my life." I basically asked them to pay me a commission for the online sales that I was driving, and that's when the business really took off.

Persons: Amber Venz, She's, She'd, she'd, Baxter, they're, LTK, didn't, Porter, it's, It's, — Organizations: CNBC, Dallas Morning, aha Locations: Dallas

The pay data includes salaries ranging from a data scientist position that offers $170,000 per year at Discord to a staff engineer role that earns $250,000 or more at Patreon. AdvertisementHere are the annual salaries for a job at FaZe Clan:Legal Counsel: $142,273 median starting range; from $133,308 to $194,437FaZe Clan did not respond to BI's request for comment. At LTK, a senior software engineer would make $130,000Courtesy of LTKLTK, formerly known as RewardStyle, is an affiliate-marketing and social-commerce platform used by influencers across Instagram, YouTube, and TikTok. At Teachable, a level II senior software engineer would make $190,000Teachable is a platform where creators can build and sell online courses and coaching programs. Here are annual salary ranges for several jobs at Teachable:Data Analyst : $69,826 to $85,000: $69,826 to $85,000 Senior Software Engineer : $160,000 to $180,000: $160,000 to $180,000 Senior Software Engineer - Core : $150,000 to $170,000: $150,000 to $170,000 Senior Software Engineer II : $190,000: $190,000 Software Engineer: $125,000 to $135,000Teachable did not respond to BI's request for comment.

Persons: upstarts, we're, Justin Kenna, they've, ByteDance, Teachable, Konstantin Savusia, James Nord, Brandon Brown, Ryan Brown, Brian Mechem, Warby Parker, Grin, Amanda Perelli, Anthony, Alex Zaccaria, Nick Humphreys, Linktree's, Amber Venz, Baxter, Read, Sydney Bradley, economy's, Patreon, Chris Best, Jason Henry Substack Organizations: YouTube, Business, FaZe, Safety, Software, Security, Enterprise Security, FaZe Clan, Fohr, Inc, Grin Technologies, Facebook, Keli Network Inc, Business Affairs, Jellysmack, Linktree, Ops, RewardStyle Inc, Networks, Mighty Networks, Mighty Software, Engineering, Sydney, Sydney Bradley One, BI, Staff, Social, Data Engineering, Trust, Quality Assurance, Hotmart, & $ Locations: California, New York, Texas, FaZe, Fohr, Jellysmack, Karat, Linktree, LTK, Instagram, Dallas , Texas, Teachable

☆ The 5 hardest lessons I learned about passive income before I became a 6-figure entrepreneur
▼ + stars: | 2023-05-17 | by ( Jen Glantz | ) www.businessinsider.com time to read: +7 min

Here are the five things nobody tells you about passive income that you should know before you start. I read about people who were making seven figures a year selling online courses or six figures a year dropshipping. Some passive-income streams require a pre-existing foundationOne of my most profitable sources of passive income comes from affiliate links. Before I expanded into those income streams, I decided to start with one that complimented my existing skillset. Think about the skills you have and then research passive-income streams that can tie into those existing skills.

Lisa Andrea launched a financial blog in 2021 and consistently books $8,000 in monthly revenue. Andrea outlines 9 of the easiest ways to earn passive income, including resale and blogging. She took her experience building passive income streams and teaching herself the fundamentals of financial literacy to launch the financial-advice blog The Financial Cookbook in February 2021. Andrea shared her own financial strategy, including the nine methods of passive income she encourages everyone to try. Julia CheskyAndrea said companies typically contact her about brand partnerships, but she encourages other entrepreneurs to be more proactive when looking for passive income avenues.

☆ 6 key takeaways on how Gen Z's shopping habits are changing with social media, according to a new study from social-commerce giant LTK
▼ + stars: | 2023-02-07 | by ( Nhari Djan | ) www.businessinsider.com time to read: +4 min

It includes findings from an online survey and from LTK's work with brands, creators, and shoppers. The company also shared six trends to watch in 2023, including a surge in short-form video content. Social media is changing the way we shop, both online and in stores, according to a new study by the creator-focused shopping platform LTK. Here are six key takeaways from LTK's report to watch in 2023:Short-form video content will surge. LTK found that video content drove three times the year-over-year growth in gross merchandise value — a measure of total sales — as static content.

☆ This 28-year-old turned her fashion blog into a clothing line that sold $3.5 million worth of products in 2022. Here's how she built her lucrative online business.
▼ + stars: | 2023-01-20 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Sarah Ashcroft started her blog in 2013 after trying to land a job in fashion public relations. Since then, Ashcroft has taken her influence and turned it into a clothing line called SLA the Label, which launched in 2019. In 2022, that number jumped to $3.5 million (2.9 million pounds). "It's just amazing how something so simple has just grown so big," said Ashcroft, 28, who has more than 1.4 million followers across social media. During her job hunt, employers frequently asked her whether she had a fashion blog, Ashcroft said, because they were looking for someone with a fresh understanding of blogging.

☆ Why influencer commerce company LTK is hiring in spite of a tech downturn and what it's looking for in job candidates
▼ + stars: | 2023-01-09 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

LTKIn 2022, the Dallas-based company had already grown its staff by 60% in less than a year, Venz Box said. "I want to hear what their boss said," Venz Box added. "I want to hear what their boss said," Venz Box added. "It's actually sometimes very useful that they are not from this space," Venz Box said. LTK employees do have a referral bonus, Venz Box added.

☆ Influencer commerce company LTK is hiring to fill 150 roles in 2023. Here's what it looks for in job candidates.
▼ + stars: | 2023-01-06 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +2 min

LTK, a social-commerce company for influencers and brands, is hiring in spite of economic headwinds. The company's founder and president revealed what it takes to get a job at LTK in 2023. The influencer shopping and affiliate marketing company will try and fill more than 150 roles primarily across engineering, product development, and data insights, according to LTK cofounder and president Amber Venz Box. Two of those hires included C-suite executives, including a new chief technology officer and LTK's first chief people officer. Here are 5 takeaways about LTK's hiring process, according to the company's cofounder and president:

☆ A financial coach shares 9 ways to earn $8,000 a month in passive income to prepare for a recession, inflation, or layoffs
▼ + stars: | 2022-12-15 | by ( Alexandra York | Junior Entrepreneurship Reporter | Read More | ) www.businessinsider.com time to read: +7 min

Andrea outlines 9 of the easiest ways to earn passive income, including resale and blogging. She took her experience building passive income streams and teaching herself the fundamentals of financial literacy to launch the financial-advice blog The Financial Cookbook in February 2021. Julia CheskyAndrea said companies typically contact her about brand partnerships, but she encourages other entrepreneurs to be more proactive when looking for passive income avenues. She recommends selling old clothes, coupons received in the mail, or finds from garage sales or local stores. Nicholas Waskosky, a Poshmark seller, earns five figures a year selling old or upcycled clothes on the platform.

☆ How to make money as a content creator, according to dozens of influencers
▼ + stars: | 2022-12-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +9 min

Content creators can earn money in many ways. In the past few years, earning money as a content creator and building an influencer career have become more accessible. Here are 11 common ways influencers earn money, based on conversations with dozens of industry insiders. For example, Aisha Beau Frisbey, a full-time lifestyle content creator with 36,000 Instagram followers, recently launched a deck of affirmation cards. Platform creator funds and bonusesSeveral platforms offers bonuses or "creator funds" that pay influencers money for the views they receive on their content, primarily short-form videos.

☆ I have 3 passive income streams that bring in more than $5,100 a month—here's how I got started
▼ + stars: | 2022-11-18 | by ( Jen Glantz | ) www.cnbc.com time to read: +3 min

After serving more than 125 weddings, I've been able to use my brand to create three passive income streams that generate more than $5,100 a month. Sharing products I lovePassive income earnings: $3,000 a month I have been blogging about wedding planning since 2011. I love sharing behind-the-scenes looks at my life and business with my 100,000 social media followers and 40,000 newsletter subscribers. Creating online coursesPassive income earnings: $2,000 a month In 2017, I created my first course to teach people how to start a wedding business. I typically do this by sending them surveys and polls, either on social media or through my newsletter.

☆ 9 affiliate-marketing programs that influencers use to earn money from sales
▼ + stars: | 2022-11-11 | by ( Sydney Bradley | Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

Many influencers earn money when their followers buy recommended products through affiliate links. Influencers typically earn between 1% and 20% commissions from these sales, but the exact rate varies by platform and brand. "There's a very low barrier to entry to using affiliate programs," Harms told Insider in an email. Some creators use MagicLinks, an affiliate network that partnered with the text-marketing startup Community to drive sales through texts. There are also brand-specific affiliate programs that are run independently of networks.

To see how much jobs in the creator economy pay, Insider analyzed salary data from 142 work-visa applications filed with the US government and decided on between October 2020 and June 2022. The pay data includes salaries ranging from a data scientist position that offers $170,000 per year at Discord to a staff engineer role that earns $250,000 or more at Patreon. At Cameo, a principal software engineer would make $230,000Steven Galanis, CEO of Cameo. Senior Manager, DevOps : $140,000: $140,000 Statistician: $116,979 to $170,000 (Spotter said it internally calls this position "Data Analyst.") At Teachable, a senior software engineer would make $150,000Teachable is a platform where creators can build and sell online courses and coaching programs.

Organizations: & $

☆ 9 top affiliate-marketing platforms that creators are using to earn money in 2022
▼ + stars: | 2022-10-19 | by ( Sydney Bradley | Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

Many influencers earn money when their followers buy recommended products through affiliate links. "There's a very low barrier to entry to using affiliate programs," Harms told Insider in an email. But LTK isn't the only tool helping creators like Harms earn money from creating content. Some creators use MagicLinks, an affiliate network that partnered with the text-marketing startup Community to drive sales through texts. There are also brand-specific affiliate programs that are run independently of networks.

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