As spending with retail media networks (RMNs) continues to grow — predicted to hit $166B in 2025 — retail media evolves daily. Because of the vast array of 1P-connected tactics it powers, Inmar Intelligence is constantly collaborating with retailers across the maturity scale within retail media. Those investments should be priced and measured appropriately as experiential marketing versus eCPMs and iROAS," Leah Logan, vice president and general manager of retail media at Inmar Intelligence, said. Overall, the retail media landscape will continue changing more rapidly than anyone can possibly predict. Skai x P2PI State of Retail Media Survey, December 2023To see how to create the consumer's ideal shopping experience, download Inmar's report, Retail Media Networks: Areas to Watch.

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Persons: Read, —, Leah Logan, Z, Matthew Fantazier, Logan Organizations: Intelligence, Inmar Intelligence, CTV, Retail Media Survey, Retail Media Networks, Insider Studios Locations: Kenvue, P2PI