Now, Amazon is letting other sites use its ad technology for their own stores. Amazon in 2022 began breaking out ad revenue in its quarterly earnings reports, showing that the business had become a significant contributor to the company's top and bottom lines. Ad revenue in the latest quarter came in at $14.3 billion, third to Alphabet and Meta in digital advertising. The bulk of Amazon's ad revenue comes from sponsored product advertisements, which are keyword-targeted ads that let brands promote certain items. With Amazon Retail Ad Service, users will be able to customize the design, placement and number of ads shown across their sites, as well as use Amazon's ad measurement and reporting tools.

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Persons: Joan Cros, Amazon, It's, Paula Despins Organizations: AMD, Amazon Marketing Services, Mobile, Getty, Retail Ad Service, Amazon, Amazon Retail Ad Service, Trading, Amazon Web Services Locations: BARCELONA, SPAIN, Barcelona, Spain