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Read previewTikTok is shutting down its music-streaming app, TikTok Music, on November 28. AdvertisementIt's unclear how successful TikTok Music was at building a user base in the five countries where it launched. On Apple's app store, TikTok Music is the 28th most popular music-streaming app in Indonesia and the 71st most popular in Brazil. Why not send those TikTok music fans to a streaming app it owns? Going forward, the company will likely focus on its "Add To Music App" feature, which lets TikTok users add songs or pre-save tracks they hear on TikTok to other streaming services like Spotify, Amazon Music, and Apple Music.
Persons: , Ole Obermann, TikTok, ByteDance, SiriusXM, hasn't Organizations: Service, Business, TikTok, Universal Music Group, YouTube, Spotify, Amazon Music, Apple Music Locations: Indonesia, Brazil, Singapore, Australia, Mexico, India
Music licensing talks are heating up between TikTok and Universal Music Group as negotiations have left the conference room and entered the public sphere. "Their core mission is to generate as much money as they can from their recordings for their shareholders," David Herlihy, a copyright lawyer and music industry professor at Northeastern University, told BI. The company is in the process of launching a dedicated streaming app, TikTok Music, and has worked closely with artists on influencer listening parties, livestreams, and in-person events. But TikTok, as a global social giant, is an important product for music artists and labels. This is why the music industry is seeking to capture more value."
Persons: Taylor Swift, Ariana Grande, TikTok, It's, David Herlihy, David, Goliath, UMG, Tatiana Cirisano, Jonny Kaps, MIDiA's Cirisano Organizations: TikTok, Universal Music Group, Business, Hollywood, Warner Music Group, Sony Music Entertainment, Northeastern University, Music, MIDiA Research, YouTube, Universal, SiriusXM Locations: India, Australia
TikTok's owner is shuttering its music app Resso in India in response to government orders. The move comes as TikTok is rolling out a separate music app in five countries. AdvertisementTikTok's parent company ByteDance is shutting down its music-streaming app Resso in India at the end of this month, a company spokesperson confirmed to Business Insider. The app blends some of the social features of TikTok with music streaming. The company hasn't announced plans to roll out TikTok Music in India.
Persons: TikTok, , Resso, hasn't, ByteDance, SiriusXM, Paul Hourican, Moneycontrol Organizations: Service, Business, Apple, Spotify, Apple Music, YouTube, US, BI Locations: India, China, Brazil, Indonesia, Australia, Mexico, Singapore, Mesa , Arizona
TikTok Music has launched on Wednesday in Australia, Singapore and Mexico to a small group of users. TikTok is launching its subscription-based music streaming service in Australia, Mexico and Singapore to a small group of test users on Wednesday. The expansion comes after the popular short video app launched TikTok Music in Indonesia and Brazil earlier this month. TikTok Music allows users to sync the music-streaming service to their TikTok accounts. "TikTok Music is a new kind of music service that combines the power of music discovery on TikTok with a music streaming service offering millions of tracks from thousands of artists," a spokesperson said.
Persons: DataReportal, TikTok, ByteDance Organizations: U.S, TikTok, Spotify, Apple Music, Warner Music Group Locations: Australia, Singapore, Mexico, Indonesia, Brazil, Montana, India, Southeast Asia
The TikTok spokesperson also said the company will have "more news to share on the launch of TikTok Music in the coming months." With TikTok Music, the company can connect the dots between music discovery and audio streaming. TikTok Music users can sync their accounts directly to TikTok, making it easy to hear a song snippet and then click over to stream the full track. TikTok Music is set to eventually replace Resso in the latter two markets. Outside streaming, TikTok has been experimenting with other ways to make money from its influence over music.
Persons: TikTok, Jonny Kaps, we've, Daniel Ek, ByteDance, Resso Organizations: Spotify, Apple Music, TikTok Locations: Australia, Mexico, Singapore, Brazil, Indonesia, India
TikTok has begun testing showing "Hot 50" and "Viral" charts to some users. TikTok's parent ByteDance announced a new "TikTok Music" streaming app in two markets this week. TikTok is testing a new feature that shows "Hot 50" and "Viral" music charts to a small subset of users, a spokesperson confirmed to Insider. Hot 50" track on July 6, 2023 was "Get Off The Wall" by Philly Goats. TikTok's music charts may never expand beyond its current limited test, the spokesperson said.
Persons: TikTok, ByteDance, Justine Skye, Lil Donald, Fleetwood, Matthew Wilder's, Jonny Kaps, we've Organizations: TikTok's, Philly, Philly Goats, Spotify Locations: Indonesia, Brazil
SAO PAULO, July 6 (Reuters) - Chinese company ByteDance, which owns short-video company TikTok, on Thursday said it will launch a new music streaming service in Brazil and Indonesia, as it tries to become a player in that market. The initiative is a new attempt by ByteDance, as the company in a statement said it will stop its existing music streaming service Resso as of Sept. 5 in both countries. Media reports late last year said ByteDance was planning an expansion into more countries of its music streaming service, a market currently led by companies like Spotify (SPOT.N). TikTok Music will have three monthly plans in Brazil that will cost between 8.5 reais ($1.73) and 26.9 reais, data on its website showed, slightly below the service price Spotify offers. ($1 = 4.9218 reais)Reporting by Andre Romani; Writing by Carolina Pulice; Editing by Mark PorterOur Standards: The Thomson Reuters Trust Principles.
Persons: ByteDance, Andre Romani, Carolina Pulice, Mark Porter Organizations: SAO PAULO, Media, Spotify, Thomson Locations: Brazil, Indonesia, India
Its music ambitions could ruffle feathers at record labels and publishers — unless it pays out. TikTok's app regularly sparks trends that help songs go viral, making it a favorite of marketers at major labels and independents. TikTok works closely with record labels and artists on promotional efforts like livestreamed concerts, in-person performances, and private listening parties with TikTok stars. Spotify has maintained a tenuous relationship with the labels over the years as it's sought to balance profit margins while splitting revenue with artists, labels, and publishers. Still, even as record labels and publishers push TikTok to pay more to music rights holders, they're investing more in the app.
TikTok has shifted staff on its music team in North America. An exec from its song-distribution tool is now leading TikTok's artist services for the region. TikTok has shuffled staff on its music team in North America over the past few months, naming a new artist-services lead and moving a key exec into a role at its parent company. TikTok has invested heavily in its music staff over the last few years after becoming an essential platform for song discovery and artist marketing. The company may even roll out its own TikTok Music streaming service one day, a trademark filing suggests.
Its music ambitions could ruffle feathers at record labels and publishers — unless it pays out. TikTok's app regularly sparks trends that help songs go viral, making it a favorite of marketers at major labels and independents. TikTok works closely with record labels and artists on promotional efforts like livestreamed concerts, in-person performances, and private listening parties with TikTok stars. Spotify has maintained a tenuous relationship with the labels over the years as it's sought to balance profit margins while splitting revenue with artists, labels, and publishers. Still, even as record labels and publishers push TikTok to pay more to music rights holders, they're investing more in the app.
The company is using its editorial influence on TikTok, Resso, and CapCut to promote SoundOn songs. Would it eventually roll out a standalone music streaming service, as a May 2022 trademark filing from its parent company ByteDance suggested? The company is now offering editorial placements to some SoundOn artists across TikTok, ByteDance's music streaming app Resso, and its video-editing app CapCut. These placements, which include being featured in high-traffic playlists, offer SoundOn users a unique path to being discovered. TikTok's parent ByteDance previously sought to hire for a similar A&R role in Jakarta, Music Business Worldwide reported in May.
The update comes as the company removed last week the song catalogs of major labels from its video app. In 2020, Triller partnered with Billboard to publish weekly "Top Triller US" and "Top Triller Global" charts. In its statement to Insider, Triller suggested that removing music from major labels could help save the company money. The Triller app remains just one piece of the company's overall business. Triller even invoked TikTok in its statement about its decision to remove the catalogs of major music labels, writing that, "TikTok and the labels have aligned so closely."
How TikTok is changing the music industry
  + stars: | 2022-11-25 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +15 min
TikTok is an essential promotional tool for music artists and record labels. Watch a full replay of Insider's webinar on TikTok's impact on the music industry, featuring execs from TikTok, Universal Music Group, and UnitedMastersFor some, the hyper-focus on TikTok can be draining. "The argument from TikTok's side is TikTok is now so important to the music industry that they can't afford to not have their music on the platform." Read more about the 'complicated' and codependent relationship between TikTok and music rights holdersBut the industry's attention on TikTok isn't unfounded. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music.
All of these promotional functions have benefited the music industry, boosting streams on platforms like Spotify or Apple Music and helping artists grow their fan bases. The company filed a US trademark application in May for a potential music-streaming product called "TikTok Music," Insider first reported. Licensing negotiations to either expand Resso or introduce TikTok Music into other markets are underway, a person with direct knowledge of the process told Insider. Licensing negotiations are nearly constant in the music industryByteDance and TikTok already have existing agreements in place with major record labels and publishers like Warner Music Group, Sony Music Entertainment, the National Music Publishers' Association, and ICE. Last quarter, YouTube's head of music wrote that the company paid out $6 billion to the music industry over a 12-month period.
Insider first reported that ByteDance had filed a trademark application for "TikTok Music" in May. Move over, Spotify and Apple MusicInsider first reported that ByteDance had filed a trademark application with the US Patent and Trademark Office in May for "TikTok Music." TikTok is now moving to snatch market share from the likes of Spotify and Apple Music. It has also been grabbing market share from other streamers in the past year. However, more market share does not mean more money trickling in.
Oct 12 (Reuters) - China's ByteDance Ltd is in talks with music labels for expanding its music-streaming service globally to compete with industry leaders such as Spotify Technology SA (SPOT.N), the Wall Street Journal reported on Wednesday. The TikTok parent plans to eventually integrate music streaming within its short-video service and scale it to serve as a major platform for distributing music globally, according to the report that cited people with knowledge of the discussions. Shares of Spotify pared gains to trade flat in after-market trading on Wednesday, while Warner Music Group Corp (WMG.O) gained 4%. The company had discussed in recent months launching its Resso music-streaming service, currently available in India, Indonesia and Brazil, in more than a dozen additional markets, but expansion to the United States isn't immediately on the cards, according to the report. Register now for FREE unlimited access to Reuters.com RegisterReporting by Yuvraj Malik in Bengaluru; Editing by Vinay DwivediOur Standards: The Thomson Reuters Trust Principles.
In July, it rolled out a dedicated music-streaming service called TikTok Music in five countries. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music. Read more about TikTok's private listening sessionsA dedicated TikTok Music streaming app is bornIn July, TikTok stepped deeper into the music business by launching its own dedicated music-streaming app, TikTok Music, in Brazil, Indonesia, Australia, Mexico, and Singapore. Insider tested TikTok Music in Singapore, where it launched in a closed beta, to learn more about how it works. Like TikTok, TikTok Music includes a "For You" feed of recommended content and a variety of social features that set it apart from incumbents like Spotify and Apple Music.
Persons: TikTok, Here's, they've, influencers, TikTok influencers, Read, Jonny Kaps, Halsey, Charli XCX, Taylor Upsahl, Upsahl, Steve Jennings, Kristen Bender, Lyor Cohen, Ted Suh, Elissa Ayadi, Sydney Bradley, Getty, Jesse Callahan, It's, Zach Friedman, Dan Asip, Pearpop, Cole Mason, There's, Johnny Cloherty, Andy McGrath, Tarek Al, Hamdouni, Tiagz, John Arano, Tiago Garcia, you'd, Nima Nasseri, Ole Obermann, Rita Franca, NurPhoto, Taylor Swift, Miley Cyrus, Olivia Rudensky, Cyrus, Hailey Bieber, Guillermo Legaria, Khalid, Demi Lovato, Marshmellow, ByteDance, Tatiana Cirisano, Jeffrey Ramsay, Steve Blatter Organizations: Getty, TikTok, MRC Data, Universal Music Group, YouTube, GQ, Snap Inc, Agency, 10K, Records, Sony Music, RCA Records, Warner Music, Getty Images, Movistar Arena, Spotify, Apple, MIDiA Research, MTV, SiriusXM's TikTok Locations: Tempe , Arizona, TikTok, Bogota, Colombia, Brazil, Indonesia, Australia, Mexico, Singapore, India, Denver , Colorado
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