AdvertisementSpotify is going after YouTube's video podcast dominance with a new revenue program for creators. The company will also no longer insert ads into video podcasts shown to paid subscribers. Spotify seems to be tired of playing second fiddle to YouTube when it comes to video podcasting. Spotify said payments for non-ad-supported video podcasts would be calculated based on how much a creator's content is viewed. Outside its creator monetization program, Spotify also announced on Wednesday that it rebranded its "Spotify for podcasters" program to "Spotify for creators," signaling a desire to draw in a wider set of video and audio talent to its platform.

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Persons: Remi Kent, Daniel Ek Organizations: Insurance, Spotify, YouTube, Cumulus Media, Apple Locations: Canada, Australia, Los Angeles