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For the fifth year, Business Insider is highlighting the leading PR pros in the creator economy. These professionals help their clients manage media appearances and image. The publicists work with top influencers across TikTok, YouTube, and Instagram. Bailey is a publicist with Align Public Relations, a firm founded by Nicole Perez-Krueger, who's built most of the business on digital-first talent. This story is available exclusively to Business Insider subscribers.
Persons: Alex Cooper, Cooper, Cait Bailey —, Alix Earle, Remi Bader, Bailey, Nicole Perez, Krueger, who's, Perez Organizations: Business, YouTube, Vogue, Public, The New York Times Locations: TikTok, The
Business Insider is highlighting the top PR agents for social-media stars. We want to know: who are the top PR pros in the influencer industry? AdvertisementThanks to the help of her team, TikTok star Alix Earle has attended exclusive events and graced magazines like Cosmopolitan, Nylon, and Elle. She works with the agency Align PR, which also represents celebrities and influencers like podcasters Cody Ko and Noel Miller, TikTok star Remi Bader, and creator Davis Burleson. This story is available exclusively to Business Insider subscribers.
Persons: , TikTok, Alix Earle, Elle, Earle, Cody Ko, Noel Miller, Remi Bader, Davis Burleson Organizations: Service, Business
A cosmetic dermatologist explained why he coined the term "Ozempic face," named after the buzzy weight loss drug. He treats "Ozempic face" by inserting fillers to revolumize the face, but said too many injections can create an unnatural look. Rapid weight loss causes skin saggingDr. Rocio Salas-Whalen, a board-certified endocrinologist, said "Ozempic face" is a result of rapid weight loss, not the drug itself. The weight-loss drug causes overall fat loss, so every part of the face loses fat, like around the temple or jaw line. Treating "Ozempic face" requires injecting fillers to add volume to the whole face, not just the cheeks.
A plastic surgeon explained why he coined the term "Ozempic face," named after the buzzy weight loss drug. He treats "Ozempic face" by inserting fillers to revolumize the face, but said too many injections can create an unnatural look. Rapid weight loss causes skin saggingDr. Rocio Salas-Whalen, a board-certified endocrinologist, said "Ozempic face" is a result of rapid weight loss, not the drug itself. The weight-loss drug causes overall fat loss, so every part of the face loses fat, like around the temple or jaw line. Treating "Ozempic face" requires injecting fillers to add volume to the whole face, not just the cheeks.
TikTok creator and curve model Remi Bader said when she went off Ozempic, a drug used to treat Type 2 diabetes, she "gained double the weight back." Ozempic is used to help people with diabetes manage their blood sugar levels. However, in recent months, it has become a popular drug for weight loss. The influencer, who has 2.2 million followers on TikTok, and has become known for her advocacy for size-inclusive fashion. With limited access to Ozempic, patients have had to check multiple pharmacies, accept lower doses or even switch medications all together.
But some industry insiders say the company's influencer strategy feels out of touch. Trendy online retailer Revolve owes its success to influencers. Revolve, which launched in 2003, has a strategy centered around building awareness through sponsoring events and experiences such as Revolve Festival, Revolve Around The World, Revolve Gallery, as well as short-term retail experiences and influencer trips. But some influencer industry insiders said they feel the brand's influencer strategy has not matured as the market has. In May, Marketing Brew's Phoebe Bain wrote that sending an influencer products with no strings attached was a successful influencer marketing strategy for some DTC brands.
Fans of Selena Gomez, known as Selenators, flooded social media on Friday to compliment the celebrity for being so transparent about her mental health journey following the release of her documentary "My Mind & Me." She’s definitely one of the most strongest people I’ve ever known," one fan wrote on Twitter. "Selena, I’m so proud of you, I’m so grateful and happy to call you my idol because you are such an example to follow. "Selena is so private about her mental issues and this documentary just proves WHY she’s perfect to advocate mental health awareness." "Anyone who struggles with mental health issues should watch this– The mind is more powerful than anything else," she wrote in her Instagram story.
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