Read previewStarbucks' boba-inspired "popping pearls" drinks have been selling so well that the coffee chain had to cut back on marketing after supplies ran low.
The new lineup features three drinks — the Summer-Berry Lemonade Starbucks Refreshers Beverage, the Summer Skies Drink Starbucks Refreshers Beverage, and the Summer-Berry Starbucks Refreshers Beverage — but customers can also add the raspberry-flavored popping pearls to other beverages.
They also contributed to overall sales of Starbucks' Refreshers drinks reaching an all-time high during the quarter.
Dedicated boba stores offer a huge variety of flavors and toppings, like fruit, grass or coconut jelly, red beans, brown sugar, and pudding.
AdvertisementThe success of Starbucks' boba comes as the chain continues betting on cold drinks, which made up 76% of its beverage sales in the quarter.
Persons:
—, Berry, Laxman Narasimhan, Massachusetts barista
Organizations:
Service, Starbucks, Beverage, Business
Locations:
Cape Cod , Massachusetts, Massachusetts