Business Insider spoke to sneakerheads about which pairs to invest in versus styles you can skip. Whether you're buying your second or 20th pair of sneakers, it's important to know what you're spending your money on. ADMichael Portone, the founder of Chicago-based shoe business Endless Supply, says sneakers are like stocks. Asics is acing the sneaker industryYou can't go wrong with a pair of Asics Gel-Kayano sneakers. The brand gave its skateboarding clientele — who had been chopping off the top of the brand's Jordan sneakers — exactly what they wanted.

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Persons: Nike Dunks, Michael Portone, —, Asics, Shutterstock Portone, Roberto Ansani, it's, Ansani, Kevin Woods, Woods, Christophe Decaix, Jordan, Portone Organizations: Nike, Chicago, Reebok, Reebok's, Supreme Air Force, Nike Air Force, Prada Locations: Chicago