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☆ TikTok is betting its future on e-commerce. Should it?
▼ + stars: | 2024-07-26 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +8 min

From conversations with e-commerce analysts, TikTok Shop partners, sellers, and creators, it's clear that Shop is growing steadily in the US and driving meaningful sales for some brands. TikTok Shop is also showing strong momentum in regions outside the US that have embraced social shopping more, like Southeast Asia. Order-tracking platform Route saw global order volume on TikTok Shop grow a modest 35% between January and June. AdvertisementWhat's working for TikTok ShopWell-timed promotional campaigns and live selling have bolstered TikTok Shop's growth this year, agency sources told BI. TikTok Live has become an e-commerce hub for all types of sellers, including pre-owned luxury retailer What Goes Around Comes Around, which has a streaming studio in its store.

Persons: —, influencers, TikTok, it's, It's, Nicole Rechtszaid, Steele, Pena, Rechtszaid, Dan Whateley, Julian Reis, SuperOrdinary, Reis, we've, Michael Yamartino Organizations: Service, Business, TikTok Shop, TikTok, Ghost Agency, Amazon's, livestreams Locations: Southeast Asia, Paris, Maybelline New York, Asia, China

☆ TikTok Shop is second only to Amazon in a key measure of customer loyalty
▼ + stars: | 2024-04-17 | by ( Madeline Stone | Dan Whateley | ) www.businessinsider.com time to read: +3 min

Earnest, which tracks credit-and-debit-card transactions, found that around 27% of TikTok shoppers came back to make another purchase after five months of their first buy. On this measure, TikTok Shop outperformed other e-commerce platforms, including Temu, Shein, and Etsy, as well as fellow social-commerce channels Whatnot, Flip, and Instagram Checkout. Amazon was the only e-commerce platform that beat TikTok Shop in Earnest's dataset, which looked at customer-retention data between January 2022 and February 2024. "The second I bought my first TikTok Shop product, which was probably a year and a half ago, from that moment on, I started to get more TikTok Shop content." TikTok Shop seems to have become a place for impulse purchases, as well.

Persons: Michael Maloof, Temu, TikTok, Maloof, —, they've, Nicole Rechtszaid Organizations: Walmart, Business, Facebook, Ghost Agency

☆ TikTok Shop is better at keeping customers than Temu and Shein
▼ + stars: | 2024-04-16 | by ( Madeline Stone | Dan Whateley | ) www.businessinsider.com time to read: +3 min

TikTok seems to be doing a good job of getting customers to make multiple purchases on its new shopping platform, Shop, according to data from Earnest Analytics. Earnest, which tracks credit-and-debit-card transactions, found that around 27% of TikTok shoppers came back to make another purchase after five months of their first buy. On this measure, TikTok Shop outperformed other e-commerce platforms, including Temu, Shein, and Etsy, as well as fellow social-commerce channels Whatnot, Flip, and Instagram Checkout. Amazon was the only e-commerce platform that beat TikTok Shop in Earnest's dataset, which looked at customer-retention data between January 2022 and February 2024. "The second I bought my first TikTok Shop product, which was probably a year and a half ago, from that moment on, I started to get more TikTok Shop content."

Persons: Michael Maloof, Temu, TikTok, Maloof, —, they've, Nicole Rechtszaid Organizations: Walmart, Business, Facebook, Ghost Agency

☆ TikTok creators are raking in cash and scoring millions of views from its shopping affiliate program. Will it last?
▼ + stars: | 2023-07-17 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +8 min

TikTok creators are raking in sales commissions from its new e-commerce program, TikTok Shop. TikTok has some requirements for who can join its TikTok Shop program. Some users work directly with brands on TikTok Shop promotions, while others simply choose eligible products from TikTok Shop sellers at a standard commission rate. Micro and nano influencers can also score big TikTok Shop paydaysCreators don't need to have millions or even hundreds of thousands of followers to make good money from TikTok Shop commissions. Natalie Park, a fashion, lifestyle, and college content creator with around 32,000 TikTok followers, also had a TikTok Shop video featuring a phone stand go viral.

Persons: Shayna Farnan, Farnan, Jeneen Sahtout, Shawn Jacobson, Jacobson, TikTok, Nicole Rechtszaid, Arlene Resendiz, Resendiz, Sharon Jayy, Grace Secrist, Alexander Jane, Natalie Park, I'm, what's, influencers, they'd Organizations: Walmart, CVS, TikTok, influencers, Ghost Agency, TikTop, Fund Locations: Pennsylvania, UK, Indonesia

☆ TikTokers are earning thousands in commissions from its new shopping program and scoring millions of views. Will it last?
▼ + stars: | 2023-07-14 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +8 min

TikTok creators are raking in sales commissions from its new e-commerce program, TikTok Shop. TikTok has some requirements for who can join its TikTok Shop program. Micro and nano influencers can also score big TikTok Shop paydaysCreators don't need to have millions or even hundreds of thousands of followers to make good money from TikTok Shop commissions. Natalie Park, a fashion, lifestyle, and college content creator with around 32,000 TikTok followers, also had a TikTok Shop video featuring a phone stand go viral. "It's just a matter of sorting through the TikTok Shop and finding what's actually on there that's worth my time."

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