Devices running Google Assistant account for 46% of the smartphones equipped with personal assistants, but by 2022, Google will expand its market share to exceed 60%. Google will further strengthen its lead in the market as more of the Android installed base gains access to Google Assistant. Google Assistant is compatible with Android devices running an unforked version of Android 6.0 Marshmallow or newer. Although Google has a massive global reach, with approximately 2 billion active Android devices, just under half are currently compatible with Google Assistant. As more Android devices upgrade to software that is compatible with Google Assistant, Google will be able to increase its share in the market for smartphones with built-in voice assistants.

---

Persons: Apple's Siri, Samsung's Bixby, Bixby, Alexa, Jessica Smith Organizations: Intelligence, Google, Baidu, Android, Samsung, Alexa, BMW, Nissan, Insider Intelligence, Business