About half of the new gun owners were female, 20% were Black, and 20% were Hispanic. Overall, gun owners were 63% male and 73% White. “The face of gun ownership is changing somewhat and the people who are becoming new gun owners today are less likely to be male and more likely to be non-White, more likely to be somewhat younger than existing and long-standing gun owners,” Miller said. “Most people are coming in as new gun owners looking for something for personal defense or we spend a lot of time with inquisitive people. “I have a Ruger and a Rossi – both rifles,” Shelby said.

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