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Mattel aims to make 80% of its games colorblind accessible by the end of the year, before raising that amount to 90% in 2025, the company announced Tuesday. Mattel said the move is part of an inclusivity effort and will target some of its most popular products, including Uno, Phase 10, Dos, Blokus and Tumblin' Monkeys games, according to a press release. Mobile versions of the card games will be updated with new symbols for colorblind identification, such as squares and triangles, according to the release. The new 'Beyond Colors' mobile decks are being led by Mattel163, Mattel's joint mobile game developer and publisher venture with NetEase . Mattel said it will donate colorblind accessible products to local YMCA summer camps to celebrate this milestone.
Persons: Mattel, Mattel163, Games Ray Adler Organizations: Mattel, NetEase, Cleveland Clinic, Global, Games
The family-favorite card game has been around for 52 years — but it may be more popular than ever. The game was recently featured in an episode of the TV series “Hacks,” when lead character Deborah Vance joins some old friends for a card game in Las Vegas, only to learn that instead of poker they’re playing Uno. It’s often there in the background in people’s homes — stacked on a shelf with other board and card games or stored in a drawer, ready for game nights and camping trips. The card game is now for sale in over 80 countries. In the first quarter of 2024, it was the second-most popular game in Circana’s traditional games category, right behind traditional Uno.
Persons: Uno, That’s, Michelle Parnett, Dwyer, , Morgan Coder, Kathleen Stoughton, Kim, Alisha Jucevic, Obama, Joe Jonas, Kylie Jenner, John Legend, Chrissy Teigen, Questlove, Taylor Swift, Jason Sudeikis, Deborah Vance, Lil Yachty, Uno Uno, Merle Robbins, Robbins, Parnett, Yu, Daniel Karmann, Ray Adler, Harry Potter, , Adler, It’s, ” Adler, today’s, “ It’s Organizations: CNN, Mattel, Strong, Museum of, Uno, Washington Post, Walmart, AP, Global, of, NFL, Toy Hall of Fame Locations: Rochester , New York, Portland , Oregon, Las Vegas, Ohio
London CNN —Scrabble, one of the world’s best-loved word games, is to get a new “collaborative” and “accessible” version. The double-sided board will also include the Classic version of the game. Courtesy MattelNow, an updated game named Scrabble Together adds “a second side to the board that is collaborative and faster-paced to make gameplay more accessible for anyone who finds word games intimidating,” according to a statement from Mattel published Tuesday. The updated version of the game won’t be available in the United States, however, as Mattel does not hold the license there. While this is the first major change to the look of the Scrabble board, the game regularly adds new words to its official dictionary in order to keep up as the English language evolves.
Persons: ” Ray Adler, , who’s, Mattel, millennials, ” Brett Smitheram Organizations: London CNN, Mattel, Global, Games, British, CNN, Scrabble Locations: Europe, United States
Not everyone is convinced the US will avoid a recession
  + stars: | 2023-08-07 | by ( Krystal Hur | ) edition.cnn.com   time to read: +8 min
New York CNN —The case for no US recession is building, but some on Wall Street are cautioning against getting overconfident. That has raised hopes among investors that the United States could avoid a recession despite the Federal Reserve’s aggressive pace of interest rate hikes. Still, some investors are maintaining that the US economy could tip into a recession later this year. The index of leading economic indicators is just kind of at an extreme rating. One of the reasons for the rise in equity valuations in recent weeks was the pricing out of recession or economic weakness.
Persons: Michael Gapen, Michael Feroli, , Bell, David Donabedian, we’ve, There’s, Catherine Thorbecke, Danielle Romain, Romain, Read, Uno Mattel, Uno Quatro, Ellie Stevens, “ We’re, Ray Adler Organizations: CNN Business, Bell, New York CNN, Bank of America, ” Bank of America, JPMorgan Chase’s, CIBC Private Wealth, Fitch, Google, Trust, Mattel, Uno Locations: New York, United States, New York City
Mattel wants to pay you $277 an hour to play Uno
  + stars: | 2023-08-04 | by ( Ellie Stevens | ) edition.cnn.com   time to read: +2 min
CNN —Mattel says it is conducting a nationwide job search for a “Chief Uno player.” The salary: $277 an hour. The toy company is hiring someone to promote the release of their new game, Uno Quatro. Uno Quatro is a new version of Uno that combines connecting four tiles in a row, as in Connect 4, with the classic Uno feature of matching numbers and colors. Starting September 13, the Chief Uno player will teach players to play the game and participate in livestreams and interviews. An eye-catching five figure position to play Uno for four weeks can accomplish just that.
Persons: Mattel, Uno Quatro, “ We’re, , Ray Adler, Uno, Tim Calkins, ” Calkins, TikTok, , , Skittles, French’s, McDonald’s, Calkins Organizations: CNN, Uno, Mattel, Northwestern University’s Kellogg School of Management Locations: New York City
Fresh off of "Barbie's" massive success at the box office, Mattel is hoping to make waves once again by offering one lucky fan the opportunity to make thousands of dollars as its first-ever Chief UNO Player. The promotion comes as the toy maker is rolling out the latest iteration of its popular card game: UNO Quatro. The Chief UNO Player will be tasked with "challenging worthy competitors to a game of UNO Quatro and teaching the new rules to fans," Mattel's job listing reads. "We're constantly looking to create new ways for fans to engage with UNO," Mattel's global head of games Ray Adler said in a statement. "We're thrilled to offer a position to the ultimate UNO player to help introduce our brand-new game."
Persons: UNO Quatro, We're, Ray Adler Organizations: UNO, Mattel
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