When it comes to overtourism, don't blame the travelers, said Randy Durband, CEO of the Global Sustainable Tourism Council. Rather, it's "lack of management," he told "Squawk Box Asia" Monday. From marketing to managingDestination marketing organizations "must change the 'M' in DMO from marketing to management," Durband told CNBC before the interview. "This is the great awakening that needs to take place, that government needs to understand — tourism is a sector that needs management," he said. Managing tourism 'flows'Managing visitor flows is a strategy that is fast-gaining ground to mitigate overtourism.

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Persons: Randy Durband, I've, Durband, Saint Guilhem, Désert Organizations: Sustainable Tourism, CNBC, CNBC Travel, Walt Disney, Sustainable Tourism Council Locations: Sustainable Tourism Council, Europe, North America, Asia, China, Saint, Barcelona