Circles is a tech start-up with an ambition to shake up the telecommunications industry – and an unconventional marketing strategy to match. "For the longest time, the telco industry has been talking about the same challenge, but not doing much," Circle co-founder and CEO Rameez Ansar told CNBC's Marketing.Media.Money. Based in Singapore, Circles was founded in 2014 with the goal of revolutionizing the customer experience. Since its inception, the company's tongue-in-cheek and sometimes provocative marketing campaigns have become synonymous with the brand. Learn more about Circle's marketing strategies by watching the video above.

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Persons: Rameez Ansar, CNBC's, Ansar, we'll, Ajay Sampath Organizations: Circles.Life Locations: Singapore