A worker holds a Lava mobile handset at its manufacturing plant, in Noida, India, October 23, 2018.
REUTERS/Anushree Fadnavis/File Photo Acquire Licensing RightsBENGALURU, Sept 22 (Reuters) - Homegrown Indian mobile phone firm Lava will launch 4G feature phones as it aims to corner a third of the market share for the entry-level devices within a year, while also gradually boosting its budget smartphones, a top executive said.
Since it was set up in 2009, Lava has become popular for the budget phones, which have a keypad but no high-end features.
Research firm Counterpoint estimates that Lava has a share of less than 1% in the world's second-biggest smartphone market, with 650 million such devices.
Lava also plans to boost its smartphone offerings in the budget segment.
Persons:
Anushree, Sunil Raina, Mukesh, Raina, Munsif, Aditya Kalra, Clarence Fernandez
Organizations:
REUTERS, Rights, International, Reuters, Samsung, HK, Thomson
Locations:
Noida, India, China, Bengaluru