The popularity of online dating has grown steadily over the past six years.
According to the online data platform Statista, the online dating industry was worth $1.89 billion in 2019 and is predicted to grow to $3.15 billion in global revenue by the end of 2024.
However, it's worth noting that the fall of traditional flirting isn't entirely dependent on the rise in digital dating.
According to Paruolo, Gen Zers have a greater understanding of their preferences and boundaries when dating compared with other generations, which means they are more likely to form real emotional connections.
Advertisement"There is a new form of digital flirting that is also more suited to Gen Z's communication style and preferences," she said.
Persons:
—, Nikki Sanjongco, Daysia Tolentino, Sanjongco, Eimear Draper, Draper, wasn't, Maxine Williams, Thomas Barwick, Railey Molinario, Young, Molinario, Williams, Eventbrite, Briana, Paruolo, Gen, Gen Zers
Organizations:
Service, NBC News, Business, NBC, Survey Center, BI, Par Therapy
Locations:
Los Angeles, Par