Brands backing Kansas City Chiefs' player Travis Kelce, like Pfizer and Campbell's Soup, are also getting big boosts in engagement from Kelce's possible relationship with pop star Taylor Swift. Pfizer launched a campaign starring Kelce on Sept. 22 encouraging people to get the updated COVID-19 booster shot. There was a 32% increase in searches about Pfizer when that ad ran after Swift's Sept. 25 appearance, compared to before. EDO also found that Pfizer ads with Kelce drove 27% more search activity than Pfizer ads that did not feature him. Also, a Kelce-led TV ad from Experian posted on YouTube on Oct. 1 has already received more than 800,000 views, while a Kelce-less Experian TV ad promoting the same product has only accumulated 189,000 views.

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Persons: Travis Kelce, Taylor Swift, Swift, Kelce's, Kelce, Jason Kelce, Marci Raible, Travis, Raible, Experian, NBCUniversal Organizations: Brands, Kansas City Chiefs, Pfizer, Campbell's, NFL, Chiefs, EDO, YouTube, State Farm, DirecTV, MetLife, New York Jets