Snap shares rose 8% on Tuesday after the company confirmed a deal with Amazon that lets users buy products from the online retailer without leaving the app.
The agreement follows a similar deal between Meta and Amazon and is designed to make purchasing easier for Snap users.
"Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Snapchat as part of the new experience," an Amazon spokesperson said in a statement.
"In-app shopping with Amazon is available for select products advertised on Snapchat and sold by Amazon or by independent sellers in Amazon's store."
Last week, Meta debuted a new feature as part of a deal with Amazon that lets Facebook and Instagram users link their accounts so they can more easily purchase goods they see in Amazon ads without leaving the Meta apps.
Persons:
Evan Spiegel, Meta, Maurice Rahmey, they've
Organizations:
Inc, Amazon, Meta, Facebook, CNBC, Bank of America
Locations:
New York, U.S, Snapchat