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Snap shares rose 8% on Tuesday after the company confirmed a deal with Amazon that lets users buy products from the online retailer without leaving the app. The agreement follows a similar deal between Meta and Amazon and is designed to make purchasing easier for Snap users. "Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Snapchat as part of the new experience," an Amazon spokesperson said in a statement. "In-app shopping with Amazon is available for select products advertised on Snapchat and sold by Amazon or by independent sellers in Amazon's store." Last week, Meta debuted a new feature as part of a deal with Amazon that lets Facebook and Instagram users link their accounts so they can more easily purchase goods they see in Amazon ads without leaving the Meta apps.
Persons: Evan Spiegel, Meta, Maurice Rahmey, they've Organizations: Inc, Amazon, Meta, Facebook, CNBC, Bank of America Locations: New York, U.S, Snapchat
"For the first time, customers will be able to shop Amazon's Facebook and Instagram ads and check out with Amazon without leaving the social media apps," an Amazon spokesperson said in a statement. Amazon said last month that sales in its online ad business grew 26% from a year earlier in the third quarter to $12.06 billion. By partnering with Amazon, Meta can make it easier to allow shops to sell goods on Facebook and Instagram without creating custom storefronts on those apps. Meta provided some details about the new feature on Tuesday on a support page titled "Purchase with Amazon without leaving Facebook or Instagram." "You can check out with Amazon without leaving Facebook or Instagram, and experience more relevant ads."
Persons: Mark Zuckerberg, that's, Stuart McMullin, Maurice Rahmey, Rahmey, , Annie Palmer Organizations: Meta, Facebook, Amazon, LinkedIn, CNBC Locations: Menlo Park , California, U.S, Pinterest
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