Daily Harvest threw a superhero-themed party as part of a retreat last fall, Bloomberg reported. Photos of the event made their way to social media, where Daily Harvest customers who had consumed the company's French Lentil + Leek crumbles reacted poorly. "Like many businesses, Daily Harvest had an annual retreat to discuss business priorities as well as build camaraderie and collegiality among the team," Daily Harvest told Insider. Daily Harvest, which Drori founded in 2015, made a name for itself by selling frozen foods that can be used to make smoothies, soups, and other meals. Under Drori's leadership, Daily Harvest started working with influencers to promote its food.

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Persons: Leek crumbles, marshmallows, Harfest, Rachel Drori, Drori, crumbles, Gross, influencers Organizations: Bloomberg, Leek, Service, Daily Harvest, Bloomberg Businessweek, Harvest Locations: Wall, Silicon, Connecticut