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☆ Google's ambitious plan to replace tracking cookies is going from bad to worse
  + stars: | 2024-07-02 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +9 min
Several adtech companies have been in deep testing mode with Google's Privacy Sandbox for several months, since Chrome turned off third-party tracking cookies for 1% of its users. Criteo, a demand-side platform that helps advertisers place their ads, was also a Privacy Sandbox grant participant. Criteo forecast that if cookies were switched off now, publishers' Chrome ad revenue would decline by about 60% on average. AdvertisementStill, he added, the Privacy Sandbox already seems to be working better than a completely cookieless environment, "which is promising for an early-stage technology." To be sure, the Privacy Sandbox isn't the only alternative to the advertising ecosystem once cookies are discontinued.
Persons: —, they've, Chrome, Criteo, Todd Parsons, Criteo's, Anthony Katsur, Katsur, It's, James Colborn, Michael Lamb, RTB Organizations: Service, Google, Business, Exchange, IAB Tech Lab, IAB Tech, Chrome, Tech, CMA Locations: CPMs
☆ Google might have to delay its plan to kill tracking cookies until 2025, ad industry experts believe
  + stars: | 2023-11-09 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
There are growing rumblings within the ad industry that Google won't be able to get rid of third-party tracking cookies until 2025 at the earliest. It has since delayed that plan twice to give the ad industry more time to prepare, but has repeatedly said it's on track for a fourth-quarter, 2024 cookie expiry date. "It's a mess," said one ad industry executive speaking on condition of anonymity in order to talk freely about the process. The CMA's latest Privacy Sandbox update listed various concerns from various constituents about the proposals. Despite some skepticism that Google can hit its 2024 deadline, many in the ad industry just want to move past third-party cookies after almost four years in limbo.
Persons: James Rosewell, Rosewell, Achim Schlosser, there's, —, Paul Bannister, Bannister, Mathieu Roche Organizations: Google, UK's, Markets Authority, CMA, Movement, European netID Foundation, Publishers, Yahoo
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