Tiendas BBB (3B), Mexico's largest discount food chain, has strong growth potential, according to JPMorgan.
3B — short for "bueno, bonito y barato," or "good, nice and cheap" — is "good, nice and high growth with solid returns," according to analyst Joseph Giordano.
Compared to other markets such as Colombia, Turkey and Germany in which hard discount stores have a penetration rate of 20% or higher, the rate stands at only 2% in Mexico, said Giordano.
That means 3B — which is already among the largest discount food retailers in Mexico — has room to expand boost store productivity.
Giordano forecasts 3B reaching a 5-year compound annual growth rate of 15%, setting it apart from its local competition.
Persons:
bueno, Joseph Giordano, Giordano, — CNBC's Michael Bloom
Organizations:
BBB, JPMorgan, New York Stock Exchange, Giordano
Locations:
U.S, Colombia, Turkey, Germany, Mexico, Mexico —