Building a personal brand as a founder can help your company appear more trustworthy.
"Building a personal brand connected to your business is more important than ever because people won't do business with anyone they don't trust," she said.
In a 2021 survey , four in five Americans said companies were more influential when their founder or executives had a personal brand consumers knew about, trusted, and followed.
BI asked Mai and Gotlib for advice on building a personal brand as a founder.
Connect your personal and professional selvesCertain aspects of a founder's personal life may also resonate with their company's audience.
Persons:
SBOs, —, Quynh Mai, Mai, she's, Anouck Gotlib, Gotlib, It's, what's, it's, nauseam, I'm
Organizations:
Small, Service, Belgian Boys, BI, Belgian
Locations:
Brooklyn , New York, Belgian