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☆ Monsters walk among us — and they're watching Netflix at 1.5x speed.
▼ + stars: | 2024-11-10 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +4 min

But for some people, this is the dream: They're watching Netflix at 1.5x speed. What craven need for speed goes on in the dopamine-wrecked frontal cortex of someone who watches stuff at super speed? Netflix's "Love Is Blind" was mentioned several times as an example of something great to speed watch. Our modern, insatiable appetite for video content might mean that we've adapted and stretched our brains to watch faster and faster. As much as I'd like to accuse these speed watchers of being monsters, I have to consider my own preferred method of watching movies: at regular speed, on the big TV — but looking at my phone the entire time.

Persons: —, craven, It's, weren't, I've, Nicholas Quah, incentivized Organizations: Service, Netflix, YouTube Locations: 1.25x

☆ We went behind the scenes of a viral TikTok series in New York City that's part of a new wave of MTV-style social shows
▼ + stars: | 2024-06-05 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +7 min

"New media is having a moment here in New York City," Valentino told BI. Related stories"We have a development team pumping out pilots, new concepts, working new concepts," Fallen Media CEO Sol Betesh told BI. Fallen Media's production team optimizes audio and video on a noisy New York City block. Sydney Bradley/Business InsiderNew York City is a main characterFallen Media is a true New York City operation. Villalpando was recently on an episode of Fallen Media's "Bite Me," and Novi was on a recent segment of "Subway Oracle."

Persons: —, Michael Valentino, Tiffany Baira, Baira, Valentino, Sol Betesh, Sydney, Davis, Jason Derulo, Michael Bublé, Brian Baumgartner, Taco Bell, they're, Betesh, We'll, Maia Novi, Fabrizio Villalpando, Villalpando, Davis Burleson Organizations: Service, Business, YouTube, Media, MTV, Sydney Bradley, New, Washington, Fallen Media Locations: New York, New York City, influencer, TikTok, Instagram, Novi

☆ Comcast Plans Streaming Bundle With Netflix, Apple TV+
▼ + stars: | 2024-05-14 | by ( Benjamin Mullin | More About Benjamin Mullin | ) www.nytimes.com time to read: +1 min

Discovery said that they would bundle their streaming services, selling users a package that included Disney+, Hulu and Max. For years, the company has offered services like Netflix and Apple TV+ as add-ons to its existing television bundle, acting as a vendor for those companies. Comcast, which has millions of broadband and cable television customers across the United States, has different incentives to bundle streaming services together than many of its competitors do. Many other internet providers have sold bundles that include streaming services. When the short-lived short-form streaming service Quibi launched, T-Mobile offered to bundle its wireless offering with that service.

Persons: Quibi Organizations: Warner Bros, Discovery, Fox, Disney, National Basketball Association, National Football League, Max, Comcast, Netflix, Apple, Verizon, Mobile Locations: Xfinity, United States

☆ Jim Harbaugh, Kelce-Swift, the ‘Tush Push’ and 25 New Rules for Thanksgiving Family Touch Football
▼ + stars: | 2023-11-22 | by ( Jason Gay | ) www.wsj.com time to read: 1 min

This is the 13th edition (!) of The Rules for Thanksgiving Family Touch Football, and yes: I’m as surprised as you that this party is still going. This annual column has outlasted most NFL coaching careers, a global pandemic, Quibi, CNN+, Mikes Bloomberg and Pence for President, and anyone caring about NFTs. It’s older than both of my children, and doesn’t groan when I ask it to stop playing Minecraft and unload the dishwasher, either. As always, I am thankful for you.

Persons: Mikes, Pence, doesn’t, Let’s Organizations: CNN, Mikes Bloomberg

CNN —Ron Cephas Jones, who won two Emmy Awards for his acting on the hit television drama “This Is Us,” has died at age 66, according to his manager, Dan Spilo. “As a parent that’s the most fulfilling that I could ever feel at the moment,” Jones said after his win, according to Deadline. He was on and off a ventilator and had to learn to breathe, eat and walk again, the Times reported. Jones, right, starred as William Hill, the biological father of Randall Pearson, played by Sterling K. Brown, in "This Is Us." Ron Batzdorff/NBC/Getty ImagesBrown, who played opposite Jones in “This Is Us,” praised him in an Instagram post.

Persons: Ron Cephas Jones, ”, Dan Spilo, Jones, William Hill, Sterling K, Brown, Mr, “ Luke Cage, Montrellous, ” Jones, Jasmine Cephas Jones, she’s, Randall Pearson, Ron Batzdorff, “, ” Dan Fogelman, ” “ Ron, Ron Organizations: CNN, Sterling, ”, New York Times, Times, NBC, Getty Locations: “

☆ News startup Messenger launches with Trump 'exclusive' while advertisers expressed skepticism ahead of debut: 'We can't have another Quibi'
▼ + stars: | 2023-05-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

Jimmy Finkelstein's startup The Messenger launched today with a Trump interview leading the site. Advertisers said it'll be tough to sell ads on a site without an established audience. The site led with an interview with former President Donald Trump and ads from the American Petroleum Institute. The Messenger said it'll roll out seven other verticals including business, entertainment, and sports later in the year. Image from The Messenger's launch ad campaign.

☆ The Messenger, Jimmy Finkelstein's digital news startup, meets advertiser skepticism ahead of May 15 launch: 'We can't have another Quibi'
▼ + stars: | 2023-05-11 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

Jimmy Finkelstein's startup The Messenger will roll out an ad campaign touting its mission to provide unbiased news. An ad campaign by Publicis unit Le Truc will kick off May 22 and is designed to provoke, with copy like "Agendas are for meetings. Image from The Messenger's launch ad campaign. The Messenger said it'll have three to four big advertisers at launch as well as a significant amount of programmatic advertising. The Messenger's ad campaign promotes its ambitions to provide unbiased news.

☆ The biggest media targets and buyers in 2023, as speculation swirls around Disney's next move under CEO Bob Iger and how Warner Bros. Discovery can shed debt
▼ + stars: | 2022-12-19 | by ( Lucia Moses | Claire Atkinson | Reed Alexander | ) www.businessinsider.com time to read: +12 min

Continued pressure to get bigger has big media companies in Hollywood looking to scale up. Media bankers and investors predicted to Insider that dealmaking will rebound in 2023 as companies big and small size up their options for possible tie-ups. Pressure on big media companies to get bigger hasn't gone away. Apple: Could eye a big content prizeTim Cook. Paramount's library could help a streaming company bulk up its content; Netflix for one has explored Paramount's studio business before.

☆ From Apple and Disney to Warner Bros. Discovery, here's the 2023 media deal outlook for Hollywood's biggest companies, according to 13 bankers and industry experts
▼ + stars: | 2022-12-06 | by ( Lucia Moses | Claire Atkinson | Reed Alexander | ) www.businessinsider.com time to read: +12 min

☆ I'm one of 11 writers on 'Abbott Elementary.' The job is just as fun as it seems — we argue about whose joke is best and collaborate on every episode.
▼ + stars: | 2022-11-02 | by ( Eboni Boykin-Patterson | ) www.businessinsider.com time to read: +12 min

Courtesy of Cerise CastleThe first episode I wrote for season two of "Abbott" was episode four, "Principal's Office," which aired in October. We always have a lot of fun in the writers room. At the same time, other writers get at least a joke or a substantial moment in another writer's episode. Writers are on set during filming to help problem solveThe job of a writer on set is really to problem solve. It's come up in the "Abbott" writers' room occasionally when we're casting and someone will say, "Hey, what about this person?"

☆ Analysis: 'From Scratch' serves up one of this week's tastiest new shows
▼ + stars: | 2022-10-22 | by ( Lisa Respers France | ) edition.cnn.com time to read: +6 min

Three things to watch‘From Scratch’(From left) Eugenio Mastrandrea, Zoe Saldaña, Judith Scott and Keith David in a scene from "From Scratch." Even though I know how it all ends, I’m looking forward to “From Scratch,” which is streaming now. ‘The School for Good and Evil’(From left) Kerry Washington as Professor Dovey and Charlize Theron as Lady Lesso in a scene from "The School for Good and Evil." There are plenty of arbitration shows out there, but this one is definitely in a courtroom of its own. Something to sip on(From left) Selma Blair and her dance partner, Sasha Farber, perform on an episode of "Dancing With the Stars."

☆ Jellysmack is launching a new studio that will produce months' worth of original content for creators
▼ + stars: | 2022-10-18 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +4 min

Jellysmack will produce original content for creators through its new division, JellySmash. When creators are burned out or simply seeking to scale, JellySmash can film two months' worth of videos in three days. Jellysmack on Tuesday unveiled a new original content division called JellySmash Productions that the company has been incubating for the past year. JellySmash will monetize the content by taking a cut of creators' ad dollars on the back-end of the content. Its flagship offering, the Jellysmack Creator Program, takes existing videos and optimizes them for distribution on other platforms.

☆ Jeffrey Katzenberg is done with media after 'riding that Quibi rocket ship into the ground.' Here's why he's betting on cybersecurity and VPNs.
▼ + stars: | 2022-10-12 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +13 min

Katzenberg, a co-founder of DreamWorks and former chairman of Walt Disney Studios, founded another high-profile media venture, Quibi, in 2018. Jeffrey Katzenberg: Our areas of focus when we started were software as a service, best-in-class digital technology, and consumer technology. And then we recognized that digital media wasn't actually going to be successful for us, or frankly for anybody else. What's your outlook at the moment for traditional media companies, big tech, and streaming? What's the right sequencing, what's the right windowing, where's the greatest value creation coming for all parties involved — that's the testing that's going on.

☆ Streaming services are in a land grab for TV ad dollars. Here's a rundown of what HBO Max, Peacock, and others are offering and what they charge.
▼ + stars: | 2022-06-13 | by ( Lauren Johnson | Lindsay Rittenhouse | ) www.businessinsider.com time to read: +8 min

Competition for streaming TV ad dollars is heating up. The battle for streaming TV dollars is heating up. Amazon wants to make a big push into TV advertising, and recently hosted its first in-person NewFronts event to pitch its streaming TV offerings. Two ad buyers said that Hulu is looking to up its ad prices this year and compete for larger budgets. Ad prices vary significantly based on the amount of data and targeting that advertisers use, according to ad buyers.

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