Startups in influencer marketing, talent management, and podcasting became acquisition targets. It signaled that one of the world's largest ad holding companies viewed influencer marketing as a must-have offering. Meanwhile, M&A deals in the category focused on podcasting tech and IP in 2024. said in March it had acquired podcasting ad tech firm to boost its targeting and brand safety tech. Creator startups with unique offerings in artificial intelligence, newsletter tech, influencer marketing, and e-commerce all drew in investor dollars in the past year.

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Persons: Chris Erwin, Remi Kent Goldman Sachs, Stagwell, Publicis, Ollie Forsyth, Ykone, Boksi, James Creech, Jobs, Theo Von, Wasserman, Long, Whalar, Erwin, Creech, Maxx Organizations: Companies, Insurance, Dulcedo Group, Spotify, Quartermast Advisors, Triton, Hershey Locations: PitchBook, Canadian, India, Japan, Australia, Finnish, Central Europe