AdvertisementTwo years after OpenAI's ChatGPT and other chatbots launched, the advertising community's excitement over generative AI has come down to earth.
The shift was evident at New York's Advertising Week, a four-day gathering this week that organizers expected 17,000 to attend.
Last year, a Salesforce survey showed about three-quarters of marketers were or planned to use generative AI.
Though enthusiasm about AI was tempered in the industry at this year's Advertising Week, there wasn't a widespread abandonment of the tech.
Adtech company LiveRamp announced a pair of AI partnerships to help marketers find the right AI company for a given problem.
Persons:
—, OpenAI's ChatGPT, Ashwin Navin, there's, Andrew Lipsman, I'm, Zaid Al, Qassab, He's, Let's, Samba's Navin, That's, NBCU, DoubleVerify, Nick Fairbairn, Joshua Nafman, it's, Nafman, Fairbairn, LiveRamp, Scott Howe, Howe
Organizations:
Publicis, WPP, Service, New, Samba, WPP —, Saatchi, Business, Google, Advertising, Media, Diageo