For Wendy's, Cheerios is now as much of a rival for breakfast customers as other restaurants, its CMO says.
It just reported record quarterly breakfast sales.
The chain reported record quarterly US breakfast sales volumes in the quarter to July 2, with year-over-year sales growth in the mid-single digits.
And Wendy's is eyeing "outsized" growth for its breakfast sales in the future, executives said at its earnings call last week.
Wendy's breakfast menu includes French toast sticks, sandwiches in croissant and biscuit buns, and hot and iced coffee.
Persons:
Wendy's, Carl Loredo, Josh Kobza, Tim Hortons, Todd Penegor, We're, Penegor, We've
Organizations:
Service, Cheerios
Locations:
Wall, Silicon, QSR