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Search resuls for: "PureGym"


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Planet Fitness lost its bid in bankruptcy court to acquire budget fitness chain Blink Holdings, according to court filings viewed by CNBC. Planet Fitness placed its competing eleventh hour bids early this month during a 48-hour challenge window. Late Tuesday, Delaware's bankruptcy court formally accepted PureGym's $121 million offer, which initially won at auction in late October. J. Kate Stickles, bankruptcy judge in the U.S. Bankruptcy Court of Delaware, said in Tuesday's hearing that PureGym's offer would avoid antitrust risks. PureGym's offer, assuming Blink's liabilities, also comes with 60 of Blink's fitness centers still operating in New York and New Jersey.
Persons: J, Kate Stickles, PureGym, Humphrey Cobbold Organizations: Holdings, CNBC, Bankruptcy Locations: Richmond , California, U.S, Delaware, New York, New Jersey, American
Planet Fitness wants to acquire bankrupt budget-fitness chain Blink Holdings, according to court filings viewed by CNBC. Planet Fitness previously lost out in a bankruptcy auction against U.K.-based, privately held fitness chain PureGym. Equinox Group-owned gym chain Blink Fitness filed for bankruptcy in August after a failed attempt by the luxury fitness group to enter the budget-friendly market. In making a subsequent play for Blink, Planet Fitness has submitted two offers, according to the filings. Planet Fitness did not return request for comment from CNBC.
Persons: PureGym, Piper Sandler Organizations: Holdings, CNBC, Equinox Locations: U.S, New York, New Jersey, Delaware
In fact, 65% of TikTok users are likely to buy a product that they previously saw on TikTok in the future,[1] and 61% of users have made a purchase either directly on TikTok or online after seeing an ad on TikTok. It's been a pleasure to work with the team at TikTok to develop our content and targeting strategy. The campaign's final phase focused on conversions and utilized TikTok's newest conversion product, Video Shopping Ads. To read more about the impact that short-form video platforms like TikTok have across the marketing funnel, dive into this report from research organization WARC. Sources:1 TikTok Marketing Science EUI TikTok for Full Funnel Research 2023 conducted by Material2 TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material February 2022 (n=17,937).
Persons: we've, It's, Tom Donegan, Sephora, PureGym, Brand, ghd, There's Organizations: PureGym, ghd, Brand, Insider Studios Locations: TikTok, Spain, ghd France, France, creatives
Additionally, there was a significant boost in searches and sales on search channels during the TikTok campaign, with a remarkable 4x increase in daily searches compared to the pre-campaign period. The brand then leveraged TikTok's new end-to-end automation solution Smart Performance Campaign, which maximizes delivery outcomes for businesses. ERGO's campaign shows the effectiveness of scaling your TikTok ad creative to combat fatigue and drive results. If you'd like to learn more about TikTok and the TikTok Ad Awards, sign up for their newsletter. Read about the winners of the Greatest Creative category at the TikTok Ad Awards 2023.
Persons: TikTok, PureGym, Italy Ray, Cosmétiques, Read Organizations: Agency, Nepa, Value Media, Mobile, Orange, Spain ING, Señora, Banking, ING, CPA, Business, Insider Studios Locations: Europe, Germany, France, Italy, Spain, Poland, TikTok
London-based Patch has secured $3 million from JamJar Investments and the founder of PureGym. The startup converts local buildings into community-based workspaces for a range of events. Check out the 11-slide deck Patch used to raise the fresh funds. Patch aims to revive the remnants of these empty local buildings into multi-purpose community hotspots, giving locals an accessible venue to work and socialize. The startup makes its money in two ways; its community members pay a membership fee starting at £24 a month, which gives them access to these community spaces.
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